• Myeongdong Star Avenue

: Myeong-dong Star Avenue has contents where you can experience Hallyu content. Inside the tunnel, there is a “high-five zone” full of star hand printing. If you put your hands on hand printing, you can meet your favourite star on the LED display. You can also take commemorative photos with celebrities at the recently created Star Mirror Zone.

• HiKR Ground

: HiKR Ground'' is a Korean tourism publicity centre where visitors can experience K-Pop and view media art at the same time.The name ''HiKR Ground'' embodies the meaning that Korea (KR) will greet (“Hi”) global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy.

• Old Big Hit (Hybe) Company Building & Lunch at Yujeong Restaurant

: The former building now called HYBE, located near Sinsa Station, used to be Big Hit Entertainment's headquarters. This building served as the birthplace of BTS, now one of the world's most famous groups. This is where it all began for the global superstars. Although it is no longer used as Big Hit's headquarters, many ARMYs still visit the place to take photos and leave messages of support. You can also have lunch at Yujeong Restaurant which is a recommended by BTS.

• Kwangya Store

: This location has a variety of goods related to SM artists. Music and photos of the company’s artists flow throughout the space, and the unique interior design and photo zones allow fans to have a delightful, satisfying time.

• Hongdae Withmuu

: Withmuu is proud of its decent sales and distribution chain network not only in Korea and Asia, but also in all over the world. We provide ONE-STOP SOLUTION in the entire K-CULTURE product manufacturing processes. Withmuu is engaged in sales of K-CULTURE merchandise such as stationery and living goods,and in production and distribution of quality contents as in concert DVDs, artists’ photo books, and etc. With the experience accumulated over decades in the field of business, Withmuu has a door opened to new future partners all around the world.