Nagano Central Square is a welcoming public space where both locals and visitors often gather. While it’s a popular gathering spot today, the square first came into the global spotlight during the 1998 Winter Olympic Games, when it hosted the official medal ceremonies. While its Olympic legacy gives the square historical significance, it’s the everyday atmosphere that keeps it alive. Omotesando serves both practical and cultural roles. It connects Nagano Station to Zenkoji Temple, guiding a steady flow of visitors through a mix of shops, cafés, and historical buildings. The street functions as the city’s main ceremonial approach while also supporting daily activity. It is an easy walk from the station. And gives visitors a clear sense of the area’s character within just a few blocks. This approach to Zenkoji is part of the experience. Lined with traditional inns, quaint shops, and cosy cafés, it invites visitors to linger and take part in the local atmosphere.