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Hotel Chequamegon, BW Signature Collection

3.0 star property
Enjoy the indoor pool at this 3-star Ashland hotel

Choose dates to view prices

Photo gallery for Hotel Chequamegon, BW Signature Collection

Terrace/patio
Free daily continental breakfast
Exterior
Fireplace
Indoor pool

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pool
  • Free WiFi
  • Air conditioning

Explore the area

View in a map
101 Lake Shore Dr W, Ashland, WI, 54806
  • Place, Ashland Mural Walk
    ‪2 min walk‬
  • Place, Soo Line Locomotive 950
    ‪5 min walk‬
  • Place, Ashland Historical Museum
    ‪6 min walk‬

Room options

View all photos for Lake View 1 King Bed

Desk, laptop workspace, blackout drapes, iron/ironing board

Lake View 1 King Bed

  • Sleeps 2
  • Free WiFi

View all photos for 2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

Desk, laptop workspace, blackout drapes, iron/ironing board

2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

  • Sleeps 4
  • Free WiFi

View all photos for 1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

Desk, laptop workspace, blackout drapes, iron/ironing board

1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

  • Sleeps 2
  • Free WiFi

View all photos for Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

8.4 out of 10
Very good
(9 reviews)
  • City view
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

7.4 out of 10
Good
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(3 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

Combined shower/tub, free toiletries, hair dryer, towels

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.6 out of 10
Exceptional
(9 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

7.2 out of 10
Good
(5 reviews)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Accessible, Bathtub

Combined shower/tub, free toiletries, hair dryer, towels

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

About the area

Ashland

On lake.Within a 5-minute walk of this Ashland hotel, you'll find Lake Superior and Ashland Mural Walk. Chequamegon Bay and Soo Line Locomotive 950 are also within half a mile (1 km).

What's nearby

  • Ashland Mural Walk - 2 min walk - 0.2 km
  • Soo Line Locomotive 950 - 5 min walk - 0.5 km
  • Ashland Historical Museum - 6 min walk - 0.6 km
  • Ore Dock Park - 11 min walk - 1.0 km
  • Bayview Park - 19 min walk - 1.7 km

Getting around

  • Duluth, MN (DLH-Duluth Intl.) - 89 min drive

Restaurants

  • ‪Neighborly Bar - ‬17 min walk
  • ‪Ashland Family Restaurant - ‬9 min walk
  • ‪Taqueria La Monarca - ‬6 min walk
  • ‪Breakwater Restaurant - ‬3 min drive
  • ‪Culver's - ‬4 min drive

About this property

Hotel Chequamegon, BW Signature Collection

Enjoy the indoor pool at this 3-star Ashland hotel
Hotel Chequamegon, BW Signature Collection offers its guests an indoor pool and a fitness center. There's a restaurant on site. You can enjoy a drink at the bar/lounge. Free breakfast is available daily. A computer station is on site, and both WiFi and wired Internet are free in public spaces.

Business amenities include a business center and a meeting room. A terrace, a vending machine, and a garden are also featured at the business-friendly Hotel Chequamegon, BW Signature Collection. Free self parking is available.

This 3-star Ashland hotel is smoke free.

  • 65 guestrooms or units
  • Continental breakfast (free)
  • Business facilities
  • Conference space
  • Front desk (24 hours)
  • Wedding services available
  • Terrace
  • Garden
  • Fireplace in lobby
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Dining venue
Hotel Chequamegon, BW Signature Collection offers 65 air-conditioned accommodations with coffee/tea makers and hair dryers. LCD televisions come with premium cable channels. Refrigerators and microwaves are provided. Bathrooms include shower/tub combinations and complimentary toiletries.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones; free local calls are provided (restrictions may apply). Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

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Property amenities

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Things to do

  • Gym
  • Indoor pool

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Handrails in stairways
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • LCD TV with premium cable channels

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for USD 10.0 per night.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Rollaway bed fee: USD 10.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, Carte Blanche, debit cards, and cash.
    For guests' safety, the property includes a fire extinguisher in each accommodation. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Property is also known as

Best Western Chequamegon
Best Western Chequamegon Ashland
Best Western Hotel Chequamegon
Best Western Hotel Chequamegon Ashland
Chequamegon Hotel Ashland
Best The Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel
Best Western The Hotel Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel Ashland

Frequently asked questions

How close is Hotel Chequamegon, BW Signature Collection to the airport?

Hotel Chequamegon, BW Signature Collection is 75.6 mi (89-min drive) away from the Duluth, MN (DLH-Duluth Intl.) airport, the closest popular airport to the property.

How much does it cost to stay at Hotel Chequamegon, BW Signature Collection?

As of Jun 11, 2026, prices found for a 1-night stay for 2 adults at Hotel Chequamegon, BW Signature Collection on Jul 5, 2026 start from CA $287, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Hotel Chequamegon, BW Signature Collection have an airport shuttle?

Airport shuttle services are not available at Hotel Chequamegon, BW Signature Collection.

How close is Hotel Chequamegon, BW Signature Collection to the beach?

This hotel is 1.9 mi (4-min drive) from Maslowski Beach.

Does Hotel Chequamegon, BW Signature Collection offer free breakfast?

Hotel Chequamegon, BW Signature Collection offers free continental breakfast every day.

Is there a casino at Hotel Chequamegon, BW Signature Collection?

No, there is no casino at this hotel, but Bad River Casino (18-min drive) is nearby.

What time is check-in at Hotel Chequamegon, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: 4:00 AM.

Is there free parking at Hotel Chequamegon, BW Signature Collection?

This hotel offers free self parking.

Does Hotel Chequamegon, BW Signature Collection have a pool?

Hotel Chequamegon, BW Signature Collection features an indoor pool.

Does Hotel Chequamegon, BW Signature Collection have a restaurant?

Hotel Chequamegon, BW Signature Collection is home to The Landing, which features American cuisine and al fresco dining.

Does Hotel Chequamegon, BW Signature Collection have a spa?

There are no spa services available at this hotel.

How close is Hotel Chequamegon, BW Signature Collection to downtown Ashland?

Hotel Chequamegon, BW Signature Collection is 0.1 mi away from Ashland.

Hotel Chequamegon, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 528 out of 1010 reviews
Rating 8 - Good. 295 out of 1010 reviews
Rating 6 - Okay. 110 out of 1010 reviews
Rating 4 - Poor. 47 out of 1010 reviews
Rating 2 - Terrible. 30 out of 1010 reviews

8.8/10

Cleanliness

8.8/10

Staff & service

8.2/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Vicky

Liked: Cleanliness, amenities, property conditions & facilities
Spotless rooms…spacious Great view Friendly staff
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Mickie

Liked: Cleanliness, amenities, property conditions & facilities
I loved this place, perfect combination of modern and old charm. The room was huge and comfortable with a great view of frozen Lake Superior.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Edgar

Liked: Cleanliness
Parking was good. We didn’t need ac but the fan was adequate.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Glen

Liked: Cleanliness, amenities, property conditions & facilities
This is just a unique, beautiful place in a lovely location. The room was nice, staff was friendly, and our dinner in the restaurant was memorable.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Richard

Liked: Cleanliness, amenities, property conditions & facilities
Matt at the front desk made us feel welcome after a long trip!
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Tim

Liked: Cleanliness
Yes
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Soumaya

Liked: Cleanliness, amenities, property conditions & facilities
Excellent, nice and clean 🌷
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Gina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean rooms. Good variety of breakfast options.
Stayed 1 night in Dec 2025
Verified

6/10 Okay

Kimberly

Liked: Staff & service
The room was ok but i requested and approved for a lakeside room. I didn't get a lakeside room ! There was loud banging all night, i put my luggage against the door because i was afraid!
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

Craig

Liked: Cleanliness, amenities, property conditions & facilities
It's a beautiful historic building on Lake Superior, but you wouldn't know the building is old by the updates in the room. Everything was clean, comfortable and in good condition. Baseboard heat eliminated the loud blowing noise from a wall-mount unit such as those in most hotels. Breakfast had great selection and overall quality, but should have been warmer.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Connie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Easy check in, friendly staff even with the construction.
Stayed 1 night in Sep 2025
Verified

6/10 Okay

Nathaniel

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
Overall decent stay. Good service but breakfast has issues with wafflemaker so limited items to eat the mornings we stayed
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Welcoming staff, lovely room, excellent location
Stayed 1 night in Jun 2025
Verified

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice place on Lake. We stay here every time we come to area.
Stayed 2 nights in Jul 2025
Verified

8/10 Good

William

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay
Stayed 3 nights in Jul 2024
Verified

10/10 Excellent

cassandra

Liked: Cleanliness, amenities, property conditions & facilities
It was a cute property that had a historic feel. We really enjoyed our stay there.
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Damian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The view was amazing and the building had great character
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Kathy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a great hotel. I’ve stayed here multiple times over the years and always enjoy the stay. The hotel is in a great location-overlooking Lake Superior with lots of parking, nice amenities, wonderful staff and walking distance to downtown Ashland (good restaurants, stores and entertainment). I love the history of the place and with the updates it’s even more comfortable. My only complaint, ever, has been with other guests. This trip there were young children chasing each other through the halls with no adult supervision until after 11 pm. The last trip was several rooms of very intoxicated and loud adults who didn’t settle down until quite late. Both of these stays were on weekends so you might find it more relaxing from Sunday to Thursday. I’ll still go back, but less often than I would like I think.
Stayed 1 night in Mar 2026
Verified

8/10 Good

Mark

Liked: Cleanliness, staff & service
Nice location on the water. Easy in and out. Decent breakfast choices.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

bryan

Liked: Cleanliness, staff & service, property conditions & facilities
Really nice hotel! Comfortable beds. Great view of Lake Superior
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Mariam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property
Stayed 2 nights in Jul 2025
Verified

8/10 Good

Brenda

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Room with a view

Pleasant stay. Stayed in a room with a king size bed & sofa with a view of the lake.
Stayed 2 nights in Aug 2025
Verified

8/10 Good

Jordan

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel and breakfast were nice. The attached restaurant was very slow.
Stayed 1 night in Aug 2025
Verified

4/10 Poor

Michael

Disliked: Amenities
We paid extra for a Lake View room, but the hotel is under renovations and did not actually have a lake view room available when we booked through Hotels.com. We're still waiting for a refund of the extra that we paid.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Kathy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It is a great hotel with amazing views of the bay from your window. Balcony and outside seating to enjoy the boats and to enjoy a meal or drinks. The best breakfast above and beyond other hotels.
Stayed 2 nights in Aug 2025