While I'm a regular visitor to Kobe (and former resident of Hyogo-ken), I'd never stayed at the hotel before. I didn't know it at the time of reservation, but it's a licensed Sanrio Hotel. It didn't matter to me, but I think families with young kids, should probably check it out as an alternative to lots of other hotels. Yes, Rokko Island is a bit inconvenient for most tourists, but it's affordable, got big rooms, has the Sanrio stuff and the area is very nice and not crowded.