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George Hotel, BW Signature Collection

3.0 star property
3-star Georgian hotel near Norwich Theatre Royal

Choose dates to view prices

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Suite, 1 King Bed, Non Smoking
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Front of property
Breakfast, lunch, dinner served; international cuisine

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Room service
  • Bar

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Carrow Road Stadium
    ‪3 min drive‬
  • Place, University of East Anglia
    ‪4 min drive‬
  • Place, Norwich Cathedral
    ‪4 min drive‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(16 reviews)
  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(23 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(4 reviews)
  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(6 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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About the area

Norwich

Golden Triangle stay.Your stay at this Golden Triangle hotel places you within 2 miles (3 km) of Norwich Theatre Royal and Market Place. Norwich Castle and Norwich Cathedral are also within 2 miles (3 km).

What's nearby

  • Norwich Theatre Royal - 14 min walk - 1.2 km
  • Market Place - 17 min walk - 1.5 km
  • Carrow Road Stadium - 3 min drive - 1.9 km
  • University of East Anglia - 4 min drive - 2.3 km
  • Norwich Cathedral - 4 min drive - 2.3 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪The Champion - ‬12 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪Hop Rocket - ‬8 min walk
  • ‪Annesley House Hotel Restaurant - ‬7 min walk

About this property

George Hotel, BW Signature Collection

3-star Georgian hotel near Norwich Theatre Royal
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

  • 43 guestrooms or units
  • 2 levels
  • Meeting rooms
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Front-desk safe
  • Terrace
  • Fireplace in lobby
  • No smoking on site
  • Bar or lounge
  • Dining venue
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

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  • Breakfast available
  • Parking available
  • Bar
4.5 out of 5, Wonderful, 612 reviews
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CA $186 total
includes taxes & fees
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Property amenities

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

Room amenities

Entertainment

  • Flat-screen TV with cable channels

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cribs (infant beds) are available for GBP 10.0 per night.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, American Express, Diners Club, debit cards, and cash.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness
Rating 10 - Excellent. 483 out of 840 reviews
Rating 8 - Good. 271 out of 840 reviews
Rating 6 - Okay. 53 out of 840 reviews
Rating 4 - Poor. 18 out of 840 reviews
Rating 2 - Terrible. 15 out of 840 reviews

Reviews

8/10 Good

Fran

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent service

The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family. We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event. The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us. The only challenge was parking was quite busy. We would definitely stay here again.
Stayed 1 night in Jul 2025

10/10 Excellent

IF

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

10/10 Excellent

Emelia

Liked: Staff & service
Stayed 1 night in Jul 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Danny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Stayed 1 night in May 2025

10/10 Excellent

Lorraine

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Nigel

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Stay

Food was lovely
Stayed 1 night in Jul 2025

10/10 Excellent

Travis

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

4/10 Poor

David

Travelled with partner
Liked: Cleanliness
Disliked: Amenities
Our executive room (20) on the ground floor overlooked a wooden shed with plastic leaves on it. Bathroom had broken free standing toilet roll holder. Hazard for my husband. No toilet brush. Shower very difficult to work and access narrow. Drawers tiny so you could not store shirts. Wardrobe full of bedding so again could not store shoes or long dresses. Whilst we were warned of "musical event" on the Saturday night, the extremely loud music started at 5.30. We were not prepared for bad language and threat of aggressive physical fights. Our drink in the bar was very unpleasant. We could not have stayed in our room due to noise.
Stayed 2 nights in Jun 2025

10/10 Excellent

Gaetane

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Such a beautiful hotel with lovely staff. Be mindful that the town does not have AC at every hotel, but the George hotel has AC depending on the room that you pick. So choose wisely.
Stayed 2 nights in Jun 2025

10/10 Excellent

A

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
Stayed 1 night in Jun 2025

8/10 Good

John

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Deborah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Paula

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
Stayed 1 night in Jun 2025

8/10 Good

Dave

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Paula

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We had dinner in the Admiral Bistro & delicious food. Thank you. Car park.
Stayed 1 night in Jun 2025

10/10 Excellent

Claire

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and well presented, staff lovely. Be aware bar and restaurant get very busy at times as restaurant is popular with locals - have stayed multiple times and will stay again
Stayed 2 nights in Apr 2025

10/10 Excellent

Martin

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
When you have a teenager in tow it’s hard to find a unique hotel that can accommodate both in the same room but maintain privacy. The George is the perfect place. It’s in a great location and prior to booking I had no idea how nice the bar and restaurant was. I’m from the USA but have family in Norwich. We’ll be back.
Stayed 2 nights in Apr 2025

10/10 Excellent

Robert

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Walked from the station to this lovely hotel on a nice spring evening and was pleasantly surprised by this lovely little hotel in a leafy suburb of Norwich. Reception staff were friendly and offered food in the connected restaurant / pub and or a drink. It felt homely in the good sense and the room was quiet, clean and comfy. Overall I really liked this spot. Doesn’t feel like a chain hotel, but not drab like some pub hotels can feel like. Would stay again.
Stayed 1 night in Jun 2025

10/10 Excellent

DEREK

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
3 night business stop over . Stayed here before , my definitely’ go to ‘ hotel when in the Norwich area .
Stayed 3 nights in May 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in May 2025

10/10 Excellent

John

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The team serving were attentive and interested to ensure we received what we liked. The food quality was excellent with large satisfying plates for both dinner and breakfast. We would like to recommend it to anyone intending to stay there.
Stayed 2 nights in May 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

8/10 Good

Jayne

Liked: Amenities
Great location, lovely reception and restauarant staff. Took a single room which was a great price. bed very comfy. Felt stair and room carpet wasn’t properly vacuumed and maybe needed a good clean. restaurant was very cute; nicely decorated. All in all very happy with the place and may be staying again later this week.
Stayed 1 night in May 2025

10/10 Excellent

Ben

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in May 2025