Run by very friendly people. And even though it's more of a B&B than a hotel, the room was clean and modern like a hotel room (not just a room in someone's house). It's outside of the city's walled gates which means a walk up hill each time you go into town, which was great exercise for working off the delicious and very generous breakfast. Very positive experience. Urbino is an amazing city and were I to go back I would try to stay here.