The hotel is right in the middle of the Myeongdong shopping area, which makes it super convenient to shop and explore the night markets for some cheap, yummy eats! The downside of this though is that the streets are super crowded and it can be a pain when rolling your luggage through the crowds or just trying to get back to your hotel after a long day of exploring Seoul. The hotel overall is quite good. Clean, really kind and helpful staff, and they provide a lot of amenities (Pajamas, free coffee, bath salts, free use of their umbrellas, etc). The rooms are a bit small though and either the soap (which smelled way too strong) or the water really dried out my skin. (I stayed at other hotels in Seoul and Busan and didn't have this problem) I think for the price range, it's a great value though!