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A courtyard with a red building, trees, a flag, and outdoor seating. 1
A group of people in safety vests standing on a platform with a large machine in the center. 2
A person tasting food from a jar, with a chef in the background and a lit candle on a table. 3
Four people sitting at a table with bottles of Martini wine. 4
A couple pointing at a world map with red dots. 5
By Casa Martini - Martini & Rossi

Reviews

9.6 out of 10
Exceptional
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Features

  • Mobile voucher
  • Instant confirmation

Overview

    • Exclusive tour of the MARTINI production plant
    • Discover secret ingredients and aromatic herbs of Vermouth
    • Expert-guided tour sharing brand history and innovation
    • Guided tasting of iconic products with a Brand Ambassador
    • An immersive journey through MARTINI’s past, present, and future

Activity location

    • Turin
    • Turin, Piemonte, Italy

Meeting/Redemption Point

    • Piazza Luigi Rossi, 2, 10023 Pessione TO, Italy | You can go to Casa Martini by car or by train (Train station Pessione). Go through the iron gate to Casa Martini and check in at the reception desk.
    • Pessione, Piemonte, Italy

Multiple meeting/redemption points available, see location information for full list

Check availability

What's included, what's not

  • What's includedWhat's included
    MARTINI production plant exclusive tour
  • What's includedWhat's included
    Vermouth tasting experience
  • What's includedWhat's included
    Partially guided tour in Italian (with Discovery tour option)
  • What's includedWhat's included
    Fully guided tour in Italian (with Prestige tour option)
  • What's excludedWhat's excluded
    Food

Know before you book

  • Not allowed: Alcohol and drugs, Alcoholic drinks in the vehicle, High-heeled shoes, Open-toed shoes, Pets, Smoking indoors

What you can expect

Enjoy a unique experience at the heart of Casa MARTINI, where history, tradition, and innovation come together to tell the storey of an iconic brand.
The tour begins with a visit to the section dedicated to the aromatic herbs of Vermouth, a sensory journey to discover the secret ingredients and scents that make our products truly unique.

Continue through the Mondo MARTINI Gallery and dive into the brand’s rich heritage, surrounded by historical artefacts, vintage advertising campaigns, and fascinating curiosities.

Led by an expert guide, you'll then visit the MARTINI production plant to observe up close each step of the process and uncover the secrets behind the creation of our world-famous aperitifs.

The experience concludes with a guided tasting of some of MARTINI’s most iconic products, led by a knowledgeable Brand Ambassador. Let yourself be inspired by the flavours, discover perfect pairings, and take away an unforgettable memory of this authentic experience.

A journey through past, present, and future discover the world of MARTINI with all your senses.

Location

Activity location

  • LOB_ACTIVITIESLOB_ACTIVITIES
    • Turin
    • Turin, Piemonte, Italy

Meeting/Redemption Point

  • PEOPLEPEOPLE
    • Piazza Luigi Rossi, 2, 10023 Pessione TO, Italy | You can go to Casa Martini by car or by train (Train station Pessione). Go through the iron gate to Casa Martini and check in at the reception desk.
    • Pessione, Piemonte, Italy
  • PEOPLEPEOPLE
    • Piazza Luigi Rossi, 2, 10023 Pessione TO, Italy | You can go to Casa Martini by car or by train (Train station Pessione). Go through the iron gate to Casa Martini and check in at the reception desk.
    • Pessione, Piemonte, Italy