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The Soho Hotel, Firmdale Hotels

5.0 star property
Family-friendly 5-star hotel near London Eye

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Photo gallery for The Soho Hotel, Firmdale Hotels

1 bedroom, premium bedding, minibar, in-room safe
Property preview
1 bedroom, premium bedding, minibar, in-room safe
One Bedroom Soho Suite
Deluxe Terrace Room | Living area

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Bar
  • Spa
  • Gym
  • Room service

Explore the area

View in a map
4 Richmond Mews, Dean Street, London, England, W1D 3DH
  • Place, Leicester Square
    ‪6 min walk‬
  • Place, Piccadilly Circus
    ‪7 min walk‬
  • Place, Trafalgar Square
    ‪11 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪36 min drive‬

Room options

View all photos for One Bedroom Terrace Suite

1 bedroom, premium bedding, minibar, in-room safe

One Bedroom Terrace Suite

  • 290 sq m
  • 2 bedrooms
  • Sleeps 3
  • 1 King Bed

View all photos for Accessible Luxury Junior Suite

Accessible Luxury Junior Suite

Accessible Luxury Junior Suite

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Deluxe Terrace Room

Deluxe Terrace Room

Deluxe Terrace Room

  • Sleeps 2
  • 1 King Bed

View all photos for One Bedroom Richmond Suite

Flat-screen TV

One Bedroom Richmond Suite

  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Superior Room

Superior Room

10.0 out of 10
Exceptional
(6 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for The Soho Residence

The Soho Residence

The Soho Residence

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Bed

View all photos for Luxury Room

Luxury Room

Luxury Room

10.0 out of 10
Exceptional
(2 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room

Deluxe Room

Deluxe Room

10.0 out of 10
Exceptional
(5 reviews)
  • Sleeps 4
  • 1 King Bed

View all photos for Luxury Junior Suite

1 bedroom, premium bedding, minibar, in-room safe

Luxury Junior Suite

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for Deluxe Junior Suite

1 bedroom, premium bedding, minibar, in-room safe

Deluxe Junior Suite

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for Penthouse Suite

1 bedroom, premium bedding, minibar, in-room safe

Penthouse Suite

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for One Bedroom Penthouse Suite

One Bedroom Penthouse Suite

One Bedroom Penthouse Suite

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for One Bedroom Soho Suite

1 bedroom, premium bedding, minibar, in-room safe

One Bedroom Soho Suite

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Three Bedroom Richmond Suite

1 bedroom, premium bedding, minibar, in-room safe

Three Bedroom Richmond Suite

  • 1 bedroom
  • Sleeps 7
  • 3 King Beds

View all photos for Superior Room, Terrace

Superior Room, Terrace

Superior Room, Terrace

  • Sleeps 2
  • 1 Queen Bed

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About the area

London

City center stay.Within a 10-minute walk of this London City Centre hotel, you'll find Leicester Square and Piccadilly Circus. The British Museum and Covent Garden Market are also within half a mile (1 km).

What's nearby

  • Leicester Square - 6 min walk - 0.6 km
  • Piccadilly Circus - 7 min walk - 0.7 km
  • Trafalgar Square - 11 min walk - 1.0 km
  • The British Museum - 12 min walk - 1.0 km
  • Buckingham Palace - 4 min drive - 2.0 km

Getting around

  • Tottenham Court Road Station - 7 min walk
  • Tottenham Court Road Underground Station - 7 min walk
  • London City Airport (LCY) - 50 min drive

Restaurants

  • ‪Soho House 76 Dean Street - ‬1 min walk
  • ‪Hobson’s Fish & Chips - ‬1 min walk
  • ‪Côte Soho - ‬2 min walk
  • ‪The Ship, Soho - ‬2 min walk
  • ‪Busaba - ‬3 min walk

About this property

The Soho Hotel, Firmdale Hotels

Family-friendly 5-star hotel near London Eye
The Soho Hotel, Firmdale Hotels offers its guests a full-service spa and a 24-hour fitness center. There's a restaurant on site, as well as a snack bar/deli. You can enjoy a drink at the bar/lounge. WiFi is free in public spaces.

Meeting rooms and limo/town car service are available. Event space at this hotel measures 775 square feet (72 square meters) and includes conference space. Spa services, a library, and multilingual staff are also featured at the luxury The Soho Hotel, Firmdale Hotels.

This 5-star London hotel is smoke free.

  • 1 building
  • 96 guestrooms or units
  • 6 levels
  • Meeting rooms
  • 775 sq ft of conference space
  • 72 sq m of conference space
  • Built in 2004
  • Deli
  • Childcare (surcharge)
  • Conference space
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Car service
  • Tour and ticket information
  • Concierge
  • Wedding services available
  • Library
  • Newspapers in lobby (free)
  • Fireplace in lobby
  • Bellhop
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Dining venue
The Soho Hotel, Firmdale Hotels offers 96 accommodations with minibars and safes. Each accommodation is individually decorated. Beds feature premium bedding. Flat-screen televisions come with cable channels. Bathrooms include shower/tub combinations with deep soaking bathtubs, bathrobes, slippers, and designer toiletries.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and complimentary newspapers. Additionally, rooms include complimentary bottled water and hair dryers. In-room massages, hypo-allergenic bedding, and irons/ironing boards can be requested. A nightly turndown service is provided and housekeeping is offered daily.

Temple Spa has massage/treatment rooms. Services include facials, body treatments, and manicures and pedicures. A variety of treatment therapies are provided, including aromatherapy.

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Property amenities

Family friendly

  • In-room babysitting (surcharge)
  • In-room crib
  • Laundry facilities
  • Snack bar/deli

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available (GBP 60 per night)
  • Train station pick-up shuttle (surcharge)
  • Limo/town car service

Food and drink

  • Daily full breakfast available 7:00 AM to 11:00 AM for a fee: GBP 28 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Things to do

  • 24-hour gym
  • Full-service spa
  • Library

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Elevator
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

Room amenities

Entertainment

  • Flat-screen TV with cable channels

Bedroom

  • Free crib
  • Hypo-allergenic bedding
  • Premium bedding

Bathroom

  • Bathrobes
  • Bidet
  • Deep soaking bathtub
  • Designer toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Slippers
  • Towels provided

Food and drink

  • 24-hour room service
  • Free bottled water
  • Minibar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Free daily newspapers
  • Individual decor
  • Iron/ironing board on request
  • Safe

Policies

Check-in

Check-in time starts at 3 PM
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available
Late check-out subject to availability

Special check-in instructions

This property offers transfers from the train station (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 78.0 per night.
  • Free cribs (infant beds)!

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately GBP 28 per person
  • Nearby parking fee: GBP 60 per night (66 ft away)
  • Rollaway bed fee: GBP 78.0 per night
  • Service fee: 5 percent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, debit cards, and cash. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards in each accommodation.

We should mention

  • Reservations are needed for massage services. For reservations, contact the hotel before arrival using the contact information on the booking confirmation.
  • Registered guests are the only ones allowed to be in guestrooms.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Hotel Soho
Soho Hotel
The Soho Hotel London, England
Soho Hotel London
Soho Hotel Firmdale Hotels
Hotel Firmdale Hotels
Soho Firmdale Hotels
Firmdale Hotels
The Soho Hotel
The Soho Hotel, Firmdale Hotels Hotel
The Soho Hotel, Firmdale Hotels London
The Soho Hotel, Firmdale Hotels Hotel London

The Soho Hotel, Firmdale Hotels Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 700 out of 771 reviews
Rating 8 - Good. 57 out of 771 reviews
Rating 6 - Okay. 10 out of 771 reviews
Rating 4 - Poor. 3 out of 771 reviews
Rating 2 - Terrible. 1 out of 771 reviews

10/10

Cleanliness

9.8/10

Staff & service

9.8/10

Amenities

10/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Lynsey

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Jul 2025

10/10 Excellent

Aaron

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The staff was amazing. The location perfect. If you’re coming to London and want to stay in the heart of it all The Soho Hotel is amazing. Would definitely book again. Loved every second of it.
Stayed 7 nights in Jul 2025

10/10 Excellent

Niki

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
We have stayed a few other places in London, but this hotel has been my favorite. I would stay here again. I love the decor, the staff, restaurant, and the rooms. The gym was more than sufficient. The location is perfect.
Stayed 3 nights in Jul 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Christina

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jun 2025

10/10 Excellent

Jim

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Marco

Liked: Cleanliness, staff & service, property conditions & facilities
The service was impeccable
Stayed 3 nights in Jun 2025

8/10 Good

Caroline

Stayed 2 nights in Jun 2025

10/10 Excellent

Charles

Stayed 5 nights in Jun 2025

10/10 Excellent

Danielle

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The best hotel!
Stayed 3 nights in May 2025

10/10 Excellent

Tao

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The best hotel team and service we experienced. Top and very natural. Make our trip memorable! Highly recommend !
Stayed 1 night in May 2025

10/10 Excellent

Bruce, London

Stayed 1 night in May 2025

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

10/10 Excellent

Nabih

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

10/10 Excellent

Addison

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic property with beautiful rooms and friendly staff. Excellent walkable location. Large, comfortable rooms. Loved everything about this place, and will definitely return
Stayed 5 nights in Apr 2025

10/10 Excellent

Eyal

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel was excellent! Breakfast was a bit dull in my opinion but other than that, it was a great experience.
Stayed 5 nights in Apr 2025

10/10 Excellent

Matthieu

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Mar 2025

10/10 Excellent

Andy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Having lived in central London for most of my adult life, now that I’ve sold up and moved to the countryside the Soho Hotel has become my go to place when staying in London.
Stayed 1 night in Mar 2025

10/10 Excellent

david

Stayed 1 night in Feb 2025

10/10 Excellent

Nicole

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Best hotel brand in london

The SoHo hotel is amazing! We are huge fans of all the Firmdale hotels, only staying at this brand when we visit London and New York City! This is our second SoHo stay and it just feels like home! From the eucalyptus lavender pillow spray to the amazing breakfast, I can’t imagine using another hotel brand!
Stayed 3 nights in Jan 2025

6/10 Okay

Oğuzhan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I included breakfast with my stay but still got charged for it.
Stayed 7 nights in Feb 2025

10/10 Excellent

peter

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 7 nights in Jan 2025

10/10 Excellent

Sonya

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Incredible Hotel!

We had a wonderful stay at The Soho Hotel, everything was perfect! We booked a deluxe Junior Suite for a special celebration and also a large table in the hotel's Refuel restaurant for a birthday dinner. The hotel and restaurant staff are wonderful and nothing is too much trouble for them. The rooms and main hotel areas are beautifully designed and every little touch has been considered. The food is also fabulous! Would recommend 100% and we are looking forward to staying there again.
Stayed 1 night in Jan 2025

10/10 Excellent

Brian

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jan 2025