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Hotel Chequamegon, BW Signature Collection

Property class: 3
Enjoy the indoor pool at this 3-star Ashland hotel

Choose dates to view prices

Photo gallery for Hotel Chequamegon, BW Signature Collection

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A restaurant with wooden tables and chairs, a kitchen area, and a clock on the wall.
A traditional living room with leather furniture, a fireplace, and a bookshelf.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pool
  • Parking included
  • Free WiFi
  • Air conditioning

Explore the area

View in a map
101 Lake Shore Dr W, Ashland, WI, 54806
  • Place, Ashland Mural Walk
    ‪2 min walk‬
  • Place, Ashland Historical Museum
    ‪3 min walk‬
  • Place, Soo Line Locomotive 950
    ‪5 min walk‬

Room options

View all photos for Lake View 1 King Bed

A hotel room with a large bed, a desk with a lamp, a chair, a TV, and a window with curtains.

Lake View 1 King Bed

  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for 2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

A hotel room with two beds, a sofa, a television, and a ceiling fan.

2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for 1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

A hotel room with a bed, a desk, a chair, a television, a dresser, and a large mirror.

1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

7.4 out of 10
Good
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

A hotel room with a large bed, a desk, a television, and a minibar.

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

A hotel room with a large bed, a desk, a television, and a minibar.

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(6 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.4 out of 10
Exceptional
(13 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

7.8 out of 10
Good
(6 reviews)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Accessible, Bathtub

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

A hotel room with a large bed, a desk, a television, and a minibar.

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free WiFi

About the area

Ashland

On lake.Your stay at this hotel will put you steps from Ashland Historical Museum and a 5-minute walk from Lake Superior. Ashland Mural Walk and Chequamegon Bay are also within half a mile (1 km).

What's nearby

  • Ashland Mural Walk - 2 min walk - 0.2 km
  • Ashland Historical Museum - 3 min walk - 0.3 km
  • Soo Line Locomotive 950 - 5 min walk - 0.5 km
  • Ore Dock Park - 11 min walk - 1.0 km
  • Bayview Park - 19 min walk - 1.7 km

Getting around

  • Duluth, MN (DLH-Duluth Intl.) - 89 min drive

Restaurants

  • ‪Neighborly Bar - ‬17 min walk
  • ‪Taqueria La Monarca - ‬6 min walk
  • ‪Breakwater Restaurant - ‬3 min drive
  • ‪Ashland Family Restaurant - ‬9 min walk
  • ‪Culver's - ‬4 min drive

About this property

Hotel Chequamegon, BW Signature Collection

Enjoy the indoor pool at this 3-star Ashland hotel
Hotel Chequamegon, BW Signature Collection offers its guests an indoor pool and a fitness center. There's a restaurant on site. You can enjoy a drink at the bar/lounge. Free breakfast is available daily. A computer station is on site, and both WiFi and wired Internet are free in public spaces.

Business amenities include a business center and a meeting room. A terrace, a vending machine, and a garden are also featured at the business-friendly Hotel Chequamegon, BW Signature Collection. Free self parking is available.

This 3-star Ashland hotel is smoke free.

  • 65 guestrooms or units
  • Continental breakfast (free)
  • Business facilities
  • Conference space
  • Front desk (24 hours)
  • Wedding services available
  • Terrace
  • Garden
  • Fireplace in lobby
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Dining venue
Hotel Chequamegon, BW Signature Collection offers 65 air-conditioned accommodations with coffee/tea makers and hair dryers. LCD televisions come with premium cable channels. Refrigerators and microwaves are provided. Bathrooms include shower/tub combinations and complimentary toiletries.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones; free local calls are provided (restrictions may apply). Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

Similar properties

A multi-level indoor pool area with stone walls and wooden railings.
Quality Inn Ashland - Lake Superior
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  • Pool
  • Hot tub
  • Breakfast included
  • Parking included
4.4 out of 5, Excellent, 1,006 reviews
The price is CA $328
CA $367 total
includes taxes & fees
Sep 6 - Sep 7
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Property amenities

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Things to do

  • Gym
  • Indoor pool

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Handrails in stairways
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • LCD TV with premium cable channels

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for USD 10.0 per night.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Rollaway bed fee: USD 10.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, Carte Blanche, debit cards, and cash.
    For guests' safety, the property includes a fire extinguisher in each accommodation. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Property is also known as

Best Western Chequamegon
Best Western Chequamegon Ashland
Best Western Hotel Chequamegon
Best Western Hotel Chequamegon Ashland
Chequamegon Hotel Ashland
Best The Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel
Best Western The Hotel Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel Ashland

Frequently asked questions

How close is Hotel Chequamegon, BW Signature Collection to the airport?

Hotel Chequamegon, BW Signature Collection is 75.6 mi (89-min drive) away from the Duluth, MN (DLH-Duluth Intl.) airport, the closest popular airport to the property.

How much does it cost to stay at Hotel Chequamegon, BW Signature Collection?

As of Sept 1, 2026, prices found for a 1-night stay for 2 adults at Hotel Chequamegon, BW Signature Collection on Sept 13, 2026 start from CA $345, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Hotel Chequamegon, BW Signature Collection have an airport shuttle?

Airport shuttle services are not available at Hotel Chequamegon, BW Signature Collection.

How close is Hotel Chequamegon, BW Signature Collection to the beach?

This hotel is 1.9 mi (4-min drive) from Maslowski Beach.

Does Hotel Chequamegon, BW Signature Collection offer free breakfast?

Hotel Chequamegon, BW Signature Collection offers free continental breakfast every day.

Is there a casino at Hotel Chequamegon, BW Signature Collection?

No, there is no casino at this hotel, but Bad River Casino (18-min drive) is nearby.

What time is check-in at Hotel Chequamegon, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: 4:00 AM.

Is there free parking at Hotel Chequamegon, BW Signature Collection?

This hotel offers free self parking.

Does Hotel Chequamegon, BW Signature Collection have a pool?

Hotel Chequamegon, BW Signature Collection features an indoor pool.

Does Hotel Chequamegon, BW Signature Collection have a restaurant?

Hotel Chequamegon, BW Signature Collection is home to The Landing, which features American cuisine and al fresco dining.

Does Hotel Chequamegon, BW Signature Collection have a spa?

There are no spa services available at this hotel.

How close is Hotel Chequamegon, BW Signature Collection to downtown Ashland?

Hotel Chequamegon, BW Signature Collection is 0.1 mi away from Ashland.

Hotel Chequamegon, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 534 out of 1007 reviews
Rating 8 - Good. 289 out of 1007 reviews
Rating 6 - Okay. 111 out of 1007 reviews
Rating 4 - Poor. 44 out of 1007 reviews
Rating 2 - Terrible. 29 out of 1007 reviews

9.0/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel was clean, decorated with antiques in the lobby, friendly staff and a beautiful view of the water.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Charles

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice place
Stayed 2 nights in May 2026
Verified review

8/10 Good

Clay

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice gym, pool and great bar!
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Jenny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful, unique hotel. Fantastic restaurant with spectacular views.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Patty

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was excellent
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Nancy

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly, helpful staff who enjoy their jobs.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Timothy

Liked: Cleanliness, staff & service, property conditions & facilities
Highly recommend this establishment from parking to a walk along the lake,the beautiful woodwork through out the hotel and the delicious whitefish meal we enjoyed. The breakfast was a great start to the day with a very large variety available
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Megan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was friendly. Breakfast included! Great view
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Michael

Liked: Cleanliness
Very quaint hotel on the water. Friendly staff and clean room. The restaurant was an extra bonus as in ten dining was very limited
Stayed 1 night in May 2026
Verified review

8/10 Good

holland

Liked: Cleanliness, staff & service, property conditions & facilities
Nice quaint location.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Suzanne

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was very good with a lot of choices.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Drove up to look for the Best Western— and was wonderfully surprised it was a magnificent, beautiful hotel!! Everything g lovely— nice water front view. Breakfast was wonderful!! Nice staff at breakfast and desk.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Dennis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
very nice
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Vicky

Liked: Cleanliness, amenities, property conditions & facilities
Spotless rooms…spacious Great view Friendly staff
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Duane

Liked: Cleanliness, staff & service
Everything was great
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Alexandre

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our stay was very nice! I enjoyed having the choice on getting maid service daily or not. My husband and I are ones that think that getting maid service daily is a bit excessive, so it was nice having the option.
Stayed 5 nights in May 2026
Verified review

10/10 Excellent

Lowell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was great. Staff bent over backwards to be helpful
Stayed 3 nights in May 2026
Verified review

8/10 Good

Anthony G

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very helpful when I had an accidental double booking. They took care of it and communicated very well. Thank you! I will continue to stay at this hotel when I visit Ashland/area.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Nathan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I liked having a lake side room where we could watch the sunset. The only thing I didn't like was that we didn't have an ice machine on our floor. The breakfast was great!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Mickie

Liked: Cleanliness, amenities, property conditions & facilities
I loved this place, perfect combination of modern and old charm. The room was huge and comfortable with a great view of frozen Lake Superior.
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Glen

Liked: Cleanliness, amenities, property conditions & facilities
This is just a unique, beautiful place in a lovely location. The room was nice, staff was friendly, and our dinner in the restaurant was memorable.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Edgar

Liked: Cleanliness
Parking was good. We didn’t need ac but the fan was adequate.
Stayed 1 night in Mar 2026
Verified review

2/10 Terrible

Dennis

Liked: Amenities
When we arrived I was told my reservation had been canceled, I expect a refund from hotels.com. I did not cancel my reservation, in fact, 24 hours before our arrival I did the online check in.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Richard

Liked: Cleanliness, amenities, property conditions & facilities
Matt at the front desk made us feel welcome after a long trip!
Stayed 1 night in Dec 2025