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Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

3.0 star property
3-star beachfront hotel near Bournemouth Beach

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Photo gallery for Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Balcony
Property grounds
On the beach
Lobby
Balcony

Reviews

7.4 out of 10
Good

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
  • Parking available
  • Pet-friendly

Explore the area

View in a map
East Overcliff Drive, Bournemouth, England, BH1 3AN
  • Place, Bournemouth Beach
    ‪3 min walk‬
  • Place, Bournemouth International Centre
    ‪15 min walk‬
  • Place, Bournemouth Pier
    ‪15 min walk‬
  • Airport, Southampton (SOU)
    ‪43 min drive‬

Room options

View all photos for Family Room, Multiple Beds, Non Smoking

Terrace/patio

Family Room, Multiple Beds, Non Smoking

7.2 out of 10
Good
(13 reviews)
  • 25 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Twin Bed

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel crib

Standard Room, 1 Twin Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 14 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel crib

Standard Room, 1 Double Bed, Non Smoking

8.4 out of 10
Very good
(23 reviews)
  • 14 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel crib

Executive Room, 1 Double Bed, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Superior Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel crib

Superior Room, 1 Double Bed, Non Smoking

8.0 out of 10
Very good
(2 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

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About the area

Bournemouth

On the beach.Within a 15-minute walk of this Bournemouth City Centre hotel, you'll find Bournemouth Beach and Bournemouth Pier. Russell-Cotes Art Gallery and Museum and Bournemouth Pavillion Theatre are also within half a mile (1 km).

What's nearby

  • Bournemouth Beach - 3 min walk - 0.3 km
  • Bournemouth Pavillion Theatre - 12 min walk - 1.0 km
  • Oceanarium - 15 min walk - 1.3 km
  • Bournemouth International Centre - 15 min walk - 1.3 km
  • Bournemouth Pier - 15 min walk - 1.3 km

Getting around

  • Bournemouth Station - 18 min walk
  • Bournemouth (BOH-Bournemouth Intl.) - 13 min drive

Restaurants

  • ‪The Anvil - ‬8 min walk
  • ‪Korean Grill - ‬8 min walk
  • ‪Noodle Bar - ‬8 min walk
  • ‪El Murrino Beachside - ‬11 min walk
  • ‪The Green House - ‬6 min walk

About this property

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

3-star beachfront hotel near Bournemouth Beach
Along with a restaurant, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. Event space at this hotel measures 295 square feet (27 square meters) and includes conference space. Bournemouth East Cliff Hotel, Sure Hotel Collection by BW also features a terrace, a garden, and concierge services. For a fee, parking is available. You'll have access to the indoor pool, outdoor pool, and health club at a partner property.

This 3-star Bournemouth hotel is smoke free.

  • 1 building
  • 67 guestrooms or units
  • 4 levels
  • 295 sq ft of conference space
  • 27 sq m of conference space
  • Built in 1930
  • Deli
  • Conference space
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Storage area for luggage
  • Front-desk safe
  • Concierge
  • Wedding services available
  • Terrace
  • Garden
  • Bellhop
  • No smoking on site
  • Bar or lounge
  • Dining venue
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW offers 67 accommodations, which are accessible via exterior corridors and feature coffee/tea makers and hair dryers. Beds feature premium bedding. LCD televisions come with satellite channels.

Bathrooms include shower/tub combinations and complimentary toiletries. This Bournemouth hotel provides complimentary wireless Internet access. Housekeeping is offered daily and irons/ironing boards can be requested.

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Property amenities

Family friendly

  • Access to nearby indoor pool
  • Access to nearby outdoor pool
  • Free rollaway/extra bed
  • Laundry facilities
  • Snack bar/deli
  • Travel crib

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Self parking on site (GBP 20 per day)

Food and drink

  • English breakfast available for a fee 7:30 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 14.95 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Things to do

  • Indoor pool (guest access)
  • Outdoor pool (guest access)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • 7 steps to reach entrance
  • Assistive listening devices
  • Lever door handles
  • Upper floors accessible by stairs only
  • Vibrating pillow alarm
  • Well-lit path to entrance

Room amenities

Entertainment

  • LCD TV with satellite channels

Bedroom

  • Free rollaway/extra bed
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Shower/bathtub combination
  • Towels provided

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Room service

More

  • Access via exterior corridors
  • Desk
  • Heating
  • Iron/ironing board on request

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 15.00
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
Late check-out fee: GBP 15.00

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation

Access methods

Staffed front desk

Pets

  • Pets: GBP 25.00 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 18 lbs per pet)
  • Food and water bowls are available
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Kids stay free! Children 5 years old and younger stay free when using existing bedding.
  • Free rollaway/extra beds!
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: approximately GBP 14.95 per person
  • Self parking fee: GBP 20 per day
  • Pet fee: GBP 25.00 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 15.00 (subject to availability)
  • Late check-out fee: GBP 15.00 (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, and Barclaycard. Cash is not accepted. This property reserves the right to pre-authorize the guest's credit card prior to arrival. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

We should mention

  • Children 5 years old and younger stay free in the same room as the parent or guardian when using existing bedding.

Property is also known as

Bournemouth East Cliff
Bournemouth East Cliff Court
Menzies Hotels Bournemouth East Cliff Court
Menzies Hotels Cliff Court
Menzies Hotels Cliff Court Hotel
Menzies Hotels Cliff Court Hotel Bournemouth East
Hallmark Hotel Bournemouth East Cliff
Hallmark Bournemouth East Cliff
Menzies East Cliff Court Bournemouth Hotel Bournemouth
Hallmark Hotel Bournemouth East Cliff
S. Bournemouth East Cliff Opco Limited
Bournemouth East Cliff Sure Hotel Collection by Best Western
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Hotel

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 255 out of 1000 reviews
Rating 8 - Good. 384 out of 1000 reviews
Rating 6 - Okay. 176 out of 1000 reviews
Rating 4 - Poor. 103 out of 1000 reviews
Rating 2 - Terrible. 82 out of 1000 reviews

8.0/10

Cleanliness

8.0/10

Staff & service

6.8/10

Amenities

6.8/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

8/10 Good

hardeep

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2025

8/10 Good

Kwasi

Liked: Cleanliness, amenities, property conditions & facilities
Very serine atmosphere
Stayed 2 nights in Jun 2025

8/10 Good

Celia

Travelled with partner
We found East Cliff hotel to be as expected for a BW 3* - a little worn around the edges and old fashioned decor. Although nondescript in colour and furniture, our room was very spacious and spotlessly clean (3rd floor sea view) as was the bathroom. We opted out of breakfast (extra £15) as we prefer not to be constrained by set times and it was easy enough to find coffee etc 10-15 minutes downhill walk away on the pier prom. We appreciated the free drinks offer in lieu of any housekeeping. It was easy to access the pool next door at the Carlton but it got crowded early on. The staff make this hotel - thanks to Jamol in particular for pleasant, efficient, patient and helpful service. East Cliff is in a good position for reaching the beach but remember there is an uphill climb back or a taxi ride of £6-8 depending where you leave from in town. It is also in walkable distance from the train station or £6-7 by taxi.
Stayed 4 nights in Jun 2025

6/10 Okay

Verified traveller

Liked: Staff & service, room comfort

Kids running the corridors all night till 3am

Hotel is in fine condition and value for money. Staff are trying the best they can but some issues with hot water running out due to a tank issue meant I was offered another room. This was excellent and handled by receptionist in a calm and professional manor. What let the trip down was the kids allowed to run up and down the halls knocking and shouting on each others doors till 3am. Not the hotels issue but gives an example of the type of people who frequent these types of hotels. Did notify the reception on check out and he said they would try to stop this but I was leaving so I hope the other guests who complained about the same thing at breakfast got this cleared up for the rest of their stay. Apart from these issues it was straight 6 or 7 out of 10 for the facilities and a 9 out of 10 for the staff.
Stayed 5 nights in Jun 2025

4/10 Poor

Allison Joanne

Travelled with family
Disliked: Cleanliness, property conditions & facilities
The bedroom was very hot, a fan was provided. The curtains were hanging off the rail so couldn't be closed to block out the sun, there was an old cheerio on the bathroom floor. There was a mould patch on the ceiling in the bathroom. The TV in the bedroom did not work. Breakfast did not start until 8am.
Stayed 2 nights in Jun 2025

8/10 Good

Juliet

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

East Cliff

Bit of confusion over room booking, but staff were so friendly and helpful, they sorted it quickly. All staff we met were so friendly and helpful.
Stayed 1 night in Jun 2025

8/10 Good

Tracy

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Lovely room with beautiful view that I wasn’t expecting. Easy to get to beach, town etc without need to take car out . Lovely food served in sister restaurant with full use of there facility’s. All staff were friendly and very attentive would definitely stay again 😁
Stayed 2 nights in Jun 2025

10/10 Excellent

Marissa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice location for the beach. Lots of parking but you do have to pay
Stayed 1 night in Jun 2025

2/10 Terrible

Marian

Travelled with partner
Disliked: Cleanliness, amenities, property conditions & facilities
The bathroom was filthy with hairs and dirt everywhere, door handle in the bedroom was broken, stain on the bedsheet. The hotel manager said they would have given me a full refund if I’d booked direct. But when Expedia contacted the manager to act on our behalf, the manager said no.
Stayed 2 nights in Jun 2025

2/10 Terrible

Hella

Travelled with partner
Disliked: Cleanliness, amenities, property conditions & facilities
I am writing to express my disappointment following our recent stay at your hotel. Unfortunately, our experience did not meet expectations due to several issues. Upon arrival, we noticed mould on the curtain, a dirty bath, and a non-functional telephone in the room. While we appreciated being offered a 50% discount on the first night, we have since reviewed the charges and noticed that the full 50% was not actually refunded as agreed. Additionally, despite having the “service room” label displayed on our door for the entire day, no housekeeping staff attended our room. We were left without clean towels and other essentials, which caused significant inconvenience. While Josephine, the manager, was helpful and tried her best to assist us, our overall stay was disappointing. Given the circumstances, we feel that more could have been done to rectify the situation, but unfortunately we had limited options at the time. We kindly ask that you review our concerns and the refund discrepancy and advise on the next steps. We hope to see a resolution that reflects the inconvenience we experienced. ]
Stayed 3 nights in Jun 2025

8/10 Good

Sukhvir singh

Stayed 2 nights in Jun 2025

10/10 Excellent

Paul

Travelled with partner
Liked: Amenities
Nice room great value for money
Stayed 1 night in Jun 2025

10/10 Excellent

Debbie

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Good food. Clean room. Lovely staff. Decor a little tired
Stayed 2 nights in Jun 2025

6/10 Okay

Leah

Travelled with group
Liked: Staff & service
Disliked: Property conditions & facilities
Stayed 1 night in Jun 2025

6/10 Okay

Kim

Travelled with group
Don’t agree with having to pay £20 for parking should be free the room was nice but hotel worn and needs a lot of TLC but young chap that greeted us was very polite and helpful
Stayed 1 night in Jun 2025

2/10 Terrible

jon

Travelled with family
Disliked: Cleanliness, staff & service, room comfort

Shower was terrible. Both pools next door shut

Stayed 1 night in May 2025

2/10 Terrible

Jason

I drove past the hotel twice because I thought it was closed down. The outside of the building is horrendous. Check in said 11am-4pm got told to go away till 4pm but had to check out at 11am so only got half a days stay. Room had an inch of dust on the windows which felt like they would fall out when you tried to open. Such a shame as the views were fantastic but the hotel is not.
Stayed 1 night in May 2025

6/10 Okay

MARITESS

Stayed 4 nights in May 2025

4/10 Poor

Ali

Disliked: Staff & service, property conditions & facilities, room comfort
Very run down, smelly and noisey
Stayed 1 night in May 2025

8/10 Good

Simone

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
After reading some of the reviews we didn’t have high expectations so we were pleasantly surprised on arrival - although the outside is in great need of a paint we thought the inside looked pleasant enough and we had a good size clean double room We really appreciated use of the sister hotel as the atmosphere there seemed a bit more alive with families using the pool and sitting in the bar etc . The one thing I’d change is the check in time I’d rather 3.30 and leave room by 10.30 as 4pm check in feels a tad too late .
Stayed 1 night in May 2025

8/10 Good

Gabriela, Chipping Norton

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was very spacious , like a super king room with 2 big singles beds put together. For us was perfect, with one side of the windows facing the beach. We choose do not have housekeepers as we had everything with us. (We took our rubbish daily out and we keep the room clean ) For not having housekeeping they offer us 6 free drinks which we didn’t use them as we been daily out eating as we need halal food. We did not use any other facilities from hotels.
Stayed 4 nights in May 2025

8/10 Good

Jason

Liked: Cleanliness, staff & service
Good location,
Stayed 1 night in May 2025

4/10 Poor

William

Travelled with group
Disliked: Cleanliness, amenities, property conditions & facilities
My room wasn’t cleaned
Stayed 3 nights in May 2025

6/10 Okay

Donald

Travelled with family and small children
Disliked: Property conditions & facilities
The staff were warm and friendly. Check in and out was smooth and effortless. I didn’t like that we had to go to Charlton for some activities. Some of the lights in the room were not working. The appearance of the hotel needs a refurbishment. Also you could here stamping coming from elsewhere and kept me awake all night
Stayed 2 nights in May 2025

2/10 Terrible

Yunus

Stayed 1 night in May 2025