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U&Me, BW Signature Collection

4.0 star property
4-star hotel perfect for exploring Umea

Choose dates to view prices

Photo gallery for U&Me, BW Signature Collection

Front of property - evening/night
Hallway
Deluxe Room, 2 Single Beds, Non Smoking
Check-in/check-out kiosk
Restaurant

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
  • Business services

Explore the area

View in a map
Storgatan 46A, Umea, 90326
  • Place, Väven Cultural Centre
    ‪1 min walk‬
  • Place, Utopia
    ‪3 min walk‬
  • Place, Umea People's House
    ‪3 min walk‬
  • Airport, Umea (UME)
    ‪7 min drive‬

Room options

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking

8.6 out of 10
Excellent
(168 reviews)
  • 19 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking

  • Sleeps 3
  • 1 Queen Bed

View all photos for Superior Room, 2 Twin Beds, Non Smoking

Superior Room, 2 Single Beds, Non Smoking

Superior Room, 2 Twin Beds, Non Smoking

8.4 out of 10
Very good
(36 reviews)
  • 20 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking

8.6 out of 10
Excellent
(24 reviews)
  • 19 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

Deluxe Room, 2 Single Beds, Non Smoking

Deluxe Room, 2 Twin Beds, Non Smoking

7.2 out of 10
Good
(5 reviews)
  • Sleeps 3
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

  • Sleeps 3
  • 2 Twin Beds

2 Single Beds, Non Smoking, Standard Room, Free Wifi

  • Sleeps 2

1 Single Bed, Non Smoking, Standard Room, Free Wifi

  • Sleeps 1

2 Single Beds, Non Smoking, Suprm, Free Wifi

  • Sleeps 2

1 Queen Bed, Non Smoking, Junior Suite, Desk, Sofa, Flatv, Wifi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Chair Bed, Wi-Fi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Sofabed, Wi-Fi

  • Sleeps 3

About the area

Umea

City center stay.Steps from the hotel, you'll find Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within half a mile (1 km).

What's nearby

  • Väven Cultural Centre - 1 min walk - 0.2 km
  • Utopia - 3 min walk - 0.3 km
  • Umea People's House - 3 min walk - 0.3 km
  • Umeå Folkets Hus - 4 min walk - 0.4 km
  • Navat - 6 min walk - 0.6 km

Getting around

  • Umeå Central Station - 9 min walk
  • Umea (UME) - 7 min drive

Restaurants

  • ‪Taps& Umeå - ‬3 min walk
  • ‪MAX - ‬3 min walk
  • ‪Basta - ‬1 min walk
  • ‪Pinchos - ‬3 min walk
  • ‪Tapas Bar Deli - ‬1 min walk

About this property

U&Me, BW Signature Collection

4-star hotel perfect for exploring Umea
Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily. WiFi is free in public spaces.

A fitness center, a vending machine, and express check-in are also featured at U&Me, BW Signature Collection.

This 4-star Umea hotel is smoke free.

  • 1 building
  • 162 guestrooms or units
  • 8 levels
  • Buffet breakfast (free)
  • Deli
  • Conference space
  • Express check-in
  • Express check-out
  • Storage area for luggage
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Dining venue
U&Me, BW Signature Collection offers 162 accommodations with safes and hair dryers. Flat-screen televisions come with digital channels.

Bathrooms include showers with rainfall showerheads. Guests can surf the web using the complimentary wireless Internet access. Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

Similar properties

Lunch and dinner served
Scandic Plaza Umeå
  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
4.3 out of 5, Excellent, 1,002 reviews
The price is CA $116
CA $130 total
includes taxes & fees
Jan 8 - Jan 9, 2026
Scandic Plaza Umeå

Property amenities

Family friendly

  • Snack bar/deli

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

Room amenities

Entertainment

  • Flat-screen TV with digital channels

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: midnight
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

  • Pets: SEK 250 per pet, per night
  • Only dogs and cats are allowed
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for SEK 250.0 per night.
  • Cribs (infant beds) are available for SEK 100.0 per night.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. This property accepts Visa, Mastercard, American Express, Diners Club, and debit cards. Cash is not accepted. 
    For guests' safety, the property includes a fire extinguisher, a smoke detector, a security system, and a first aid kit in each accommodation. Cashless payment methods are available for all transactions. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U Me Umea
U Hotel Umea Me
U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me Hotel Umea
U&Me Umea
U Me Umea
U Me Hotel Self Service Check In
U&Me BW Signature Collection Hotel Umea
U&Me BW Signature Collection Hotel
U&Me BW Signature Collection Umea
U&Me BW Signature Collection
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

U&Me, BW Signature Collection Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 557 out of 1098 reviews
Rating 8 - Good. 390 out of 1098 reviews
Rating 6 - Okay. 108 out of 1098 reviews
Rating 4 - Poor. 32 out of 1098 reviews
Rating 2 - Terrible. 11 out of 1098 reviews

9.0/10

Cleanliness

8.0/10

Staff & service

9.0/10

Amenities

9.0/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

8/10 Good

Carol

Stayed 1 night in Aug 2025

4/10 Poor

Magnus, Broomfield

Travelled with family
Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

4/10 Poor

Nina

Stayed 1 night in Jun 2025

10/10 Excellent

Miriam

Business traveller
Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

10/10 Excellent

Shell

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Apr 2025

10/10 Excellent

Verified traveller

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

10/10 Excellent

Chike

Liked: Cleanliness, property conditions & facilities
The central locations
Stayed 3 nights in Nov 2024

6/10 Okay

Alex, Los Angels

Travelled with family
Liked: Cleanliness
Disliked: Staff & service, amenities
the phone in the makeshift reception doesn’t connect to staff…once connected from mobile phone, you could barely get answers from them!
Stayed 1 night in Aug 2024

10/10 Excellent

Bryan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

One night stay.

We were on a road trip around Sweden. Check in was quick and easy with parking within the building which was very handy. Our room was very nice with a city and river view. The decor of the room was quite modern with a few different features to lots of hotels. The bed was very comfortable with a nice bathroom. Breakfast was very good with lots of choice so no complaints.
Stayed 1 night in Jul 2024

8/10 Good

Les

Travelled with group
Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service

Great Location. Trendy Design, Form over Function

Stayed 1 night in Jul 2024

10/10 Excellent

Miguel

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location was good. I had several options for dinner.

10/10 Excellent

Miguel

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities

6/10 Okay

Anna

Stayed 1 night in Aug 2023

10/10 Excellent

Janusz

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
I would prefer that the curtain on the window could be pushed tightly to the wall, because from May the "white nights" slowly start to get longer and the light from the outside disturbs the night rest.
a view from my hotel room located on 12th floor
Stayed 2 nights in May 2023

10/10 Excellent

david

Stayed 1 night in Mar 2023

8/10 Good

dennis, Frisco

Travelled with partner
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
It's unique in that no one works there. When you enter, it's almost like a mall. You'll see signs with "check-in" but these are computers. You're supposed to check in yourself and create your own key. I had an issue with my card not reading properly and had to track someone down from the hotel next door to take my payment. Cool place, but the check in is not for me.

8/10 Good

I

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great, stylish rooms!

Amazing rooms that give you just enough space, but feel homely - great design, right in the centre of town with effortless self check in. Breakfast was really varied, and tasty - good coffee, and great overnight oats! My only comments are that water goes everywhere when showering, and that the ventilation spews out a lot of dust!!
Stayed 1 night in Jan 2023

10/10 Excellent

Petra

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Magisk utsikt och utsökt frukost. En skivstång i gymmet och lite bananer på frukost buffen så hade det varit som att komma till himelen!
Stayed 3 nights in Sep 2025

8/10 Good

Moa

Travelled with family
Liked: Staff & service, room comfort
Bra
Stayed 2 nights in Sep 2025

10/10 Excellent

Thomas

Business traveller
Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

8/10 Good

Alexander

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
🙌
Stayed 1 night in Sep 2025

8/10 Good

Urban

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Frukosten var jättebra.
Stayed 1 night in Sep 2025

8/10 Good

Camilla

Stayed 2 nights in Sep 2025

10/10 Excellent

Olle

Business traveller
Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

4/10 Poor

gustaf

Business traveller
Liked: Cleanliness
Disliked: Staff & service

Överskattat hotell mitt i stan

Tyvärr fanns varken incheckningsdisk eller personal på plats, vilket gjorde att man fick lösa allt själv. Informationen om hotellet var bristfällig och i hissen saknades tydliga markeringar för vilka rum som hörde till respektive våningsplan. Gymmet var en besvikelse – mycket litet, dåligt utrustat och med dålig ventilation. På rummet fanns ett begränsat utbud av TV-kanaler och ingen tillgång till Netflix eller liknande tjänster. Det bästa med vistelsen var utsikten, men i övrigt upplevde jag hotellet som högst mediokert. Tyvärr kan jag varken rekommendera detta hotell eller tänka mig att bo här igen.
Stayed 2 nights in Sep 2025