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The Trade, Autograph Collection

Property class: 4
4-star hotel near Fiserv Forum

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Photo gallery for The Trade, Autograph Collection

A modern outdoor seating area with a fire feature, overlooking a cityscape with tall buildings and a view of the street.
A spacious lobby with a glass railing, a staircase, and a view of the cityscape.
A modern hotel with a prominent sign reading "THE TRADE."
A modern restaurant with a long counter, individual booths, and large windows offering a city view.
A modern lobby with a large seating area, a fireplace, and a view of the dining area.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning

Explore the area

View in a map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Place, Fiserv Forum
    ‪2 min walk‬
  • Place, Miller High Life Theatre
    ‪8 min walk‬
  • Place, Baird Center
    ‪9 min walk‬
  • Airport, Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪16 min drive‬

Room options

View all photos for Room, 1 King Bed

A hotel room with a large bed, a wooden nightstand, a desk with a chair, a TV, and a view of the city through large windows.

Room, 1 King Bed

9.2 out of 10
Wonderful
(5 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 2 Queen Beds

Room

Deluxe Room, 2 Queen Beds

9.6 out of 10
Exceptional
(4 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

A hotel room with two beds, a large window with curtains, a flat-screen TV, and a patterned carpet.

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(30 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed

9.6 out of 10
Exceptional
(26 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

A modern living room with a grey sofa, a blue armchair, and a hexagonal ottoman. A floor lamp and a small table with decorative items are also visible.

Suite, 1 Bedroom, Balcony

  • 97 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

A hotel room with a bed, a sofa, a chair, a small table, and a large window with curtains.

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(3 reviews)
  • 51 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom

A modern living room with a sofa, coffee table, ottoman, and a view of the city skyline through large windows.

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 110 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

A hotel room with two beds, a large window with curtains, a dark patterned rug, and a wooden headboard with wall-mounted lights.

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

A hotel room with two beds, a large window with curtains, a dark patterned rug, and a wooden headboard with wall-mounted lights.

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

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About the area

Milwaukee

Westown stay.With a stay at this Westown hotel, you'll be steps from Fiserv Forum and Landmark Credit Union Live. Miller High Life Theatre and Baird Center are also within half a mile (1 km).

What's nearby

  • Fiserv Forum - 2 min walk - 0.2 km
  • Milwaukee School of Engineering - 5 min walk - 0.5 km
  • Miller High Life Theatre - 8 min walk - 0.7 km
  • Baird Center - 9 min walk - 0.8 km
  • Marquette University - 13 min walk - 1.1 km

Getting around

  • Michigan & Jackson Tram Stop - 6 min drive
  • Milwaukee Intermodal Station - 17 min walk
  • General Mitchell Intl. Airport (MKE) - 18 min drive

Restaurants

  • ‪The Harp Irish Pub - ‬5 min walk
  • ‪Drink Wisconsinbly Craft Beer - ‬2 min walk
  • ‪Milwaukee Brat House - ‬6 min walk
  • ‪Trinity Three Irish Pubs - ‬5 min walk
  • ‪Good City Brewing-June - ‬2 min walk

About this property

The Trade, Autograph Collection

4-star hotel near Fiserv Forum
There are 3 restaurants on site. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. The Trade, Autograph Collection also features an elevator and a water dispenser. For a fee, parking is available.

This 4-star Milwaukee hotel is smoke free.

  • 207 guestrooms or units
  • 9 levels
  • 3 dining venues
  • 3 bars or lounges
  • Built in 2023
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • Storage area for luggage
  • Wedding services available
  • Elevator
  • No smoking on site
  • Water dispenser
The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and safes. 65-inch flat-screen televisions come with digital channels.

Bathrooms include showers, bathrobes, and hair dryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Housekeeping is provided daily.

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  • Pool
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includes taxes & fees
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Property amenities

Family friendly

  • Mini-fridge

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • 65-inch flat-screen TV with digital channels

Bedroom

  • Bed sheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Heating
  • Laptop workspace
  • Phone
  • Recycling
  • Safe

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
  • Only dogs are allowed
  • Maximum 2 (weight limit: 100 lbs per pet)
  • Pets cannot be left unattended
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Property payment types

  • American Express
  • Diners Club
  • Discover
  • Mastercard
  • Visa

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, and debit cards. Cash is not accepted. For guests' safety, the property includes a fire extinguisher in each accommodation.

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

Frequently asked questions

How close is The Trade, Autograph Collection to the airport?

The Trade, Autograph Collection is 10.6 mi (18-min drive) away from the General Mitchell Intl. Airport (MKE) airport, the closest popular airport to the property.

How much does it cost to stay at The Trade, Autograph Collection?

As of Nov 5, 2026, prices found for a 1-night stay for 2 adults at The Trade, Autograph Collection on Nov 23, 2026 start from CA $250, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does The Trade, Autograph Collection have an airport shuttle?

Airport shuttle services are not available at The Trade, Autograph Collection.

How close is The Trade, Autograph Collection to the beach?

This hotel is 3.1 mi (13-min drive) from Bradford Beach and 5.8 mi (15-min drive) from Atwater Park & Beach. Don't forget your sunscreen!

Does The Trade, Autograph Collection offer free breakfast?

Free breakfast isn’t provided at The Trade, Autograph Collection, but full breakfast is offered for a fee of between USD 5.00 and 30.00 per person. It's available on weekdays from 6:30 AM to 11:00 AM and weekends from 7:00 AM to 11:00 AM.

Is there a casino at The Trade, Autograph Collection?

No, there is no casino at this hotel, but Potawatomi Bingo Casino (4-min drive) is nearby.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; Check-in end time: midnight.

Is there free parking at The Trade, Autograph Collection?

Free parking is not available at this hotel. Valet parking is available for USD 62.00 per night.

Does The Trade, Autograph Collection have a pool?

The Trade, Autograph Collection does not have a pool.

Does The Trade, Autograph Collection have a restaurant?

The Trade, Autograph Collection is home to Craft, which features American cuisine.

Does The Trade, Autograph Collection have a spa?

There are no spa services available at this hotel.

How close is The Trade, Autograph Collection to downtown Milwaukee?

The Trade, Autograph Collection is 0.7 mi away from Milwaukee.

The Trade, Autograph Collection Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 565 out of 679 reviews
Rating 8 - Good. 62 out of 679 reviews
Rating 6 - Okay. 28 out of 679 reviews
Rating 4 - Poor. 8 out of 679 reviews
Rating 2 - Terrible. 16 out of 679 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

9.8/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Loved this place!
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is very nice and clean.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Clean, convenient, nice having two restaurants and bars on sight.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hospitality
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was well catered and the gym was great
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had breakfast at the hotel it was delicious. The upstairs bar has a beautiful view of the city! The nicest hotel in the area with great locations within walking distance from the hotel!
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was fantastic.
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was great about this hotel. The only downside was it was further away from any activity almost like a ghost town but that’s ok we still enjoyed it.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff - modern amenities- great location --- rooftop restaurant even had gluten free options which was amazing for my celiac family! This was my 2nd time staying here and both times were great! Will stay again!
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel! The room was very nice; there were several lights out in our room and the front desk was quick to get the issue resolved when we told them. The parking garage next door was easily accessible, and the walk was a breeze. Lobby was comfortable and the breakfast was delicious. It will be our go-to hotel when staying in the area from here on out.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing property and beautiful and luxurious!!
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was well appointed with adult beverage options. Craft Bar/Grill was terrific and a special shout out to Chris and Monica.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice, spacious room, great location, good food options and great service!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
One of the best hotels that I have stayed
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely hotel
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Hotel great location and great service
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was excellent
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome property! Definitely my go to whenever I’m in that town
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I’ll definitely be returning.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a must stay for going to events at Fiserv!
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful rooms, huge windows, tall ceilings, perfect location!!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Rooms were very clean, beds comfortable and the front desk staff were very friendly.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
Absolutely love this place, and the staff is completely amazing
Stayed 1 night in Feb 2026