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The Trade, Autograph Collection

4.0 star property
4-star hotel near Lake Michigan

Choose dates to view prices

Photo gallery for The Trade, Autograph Collection

Property amenity
3 restaurants, breakfast, lunch, dinner served; American cuisine
View from property
Exterior
3 restaurants, breakfast, lunch, dinner served; American cuisine

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Parking available

Explore the area

View in a map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Place, Fiserv Forum
    ‪2 min walk‬
  • Place, Miller High Life Theatre
    ‪8 min walk‬
  • Place, Baird Center
    ‪9 min walk‬
  • Airport, Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪15 min drive‬

Room options

View all photos for Room, 1 King Bed

Room, 1 King Bed

Room, 1 King Bed

9.4 out of 10
Exceptional
(3 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 2 Queen Beds

A hotel room with two beds, a TV, a desk with a coffee machine, and a view of buildings through the window.

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(27 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed

9.6 out of 10
Exceptional
(19 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony

  • 97 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(3 reviews)
  • 51 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 110 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

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About the area

Milwaukee

Westown stay.At this Westown hotel, you'll be steps from Fiserv Forum and within a 15-minute walk of Baird Center. Martin Luther King Drive and Turner Hall and the Milwaukee Turners are also within half a mile (1 km).

What's nearby

  • Fiserv Forum - 2 min walk - 0.2 km
  • Turner Hall and the Milwaukee Turners - 3 min walk - 0.3 km
  • Miller High Life Theatre - 8 min walk - 0.7 km
  • Baird Center - 9 min walk - 0.8 km
  • Riverside Theater - 11 min walk - 1.0 km

Getting around

  • Michigan & Jackson Tram Stop - 6 min drive
  • Milwaukee Intermodal Station - 17 min walk
  • General Mitchell Intl. Airport (MKE) - 18 min drive

Restaurants

  • ‪BMO Club - ‬1 min walk
  • ‪Drink Wisconsinbly Craft Beer - ‬2 min walk
  • ‪Carson's Prime Steaks & Famous Barbecue - ‬2 min walk
  • ‪State Street Pizza Pub - ‬5 min walk
  • ‪Good City Brewing-June - ‬2 min walk

About this property

The Trade, Autograph Collection

4-star hotel near Lake Michigan
There are 3 restaurants on site. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. For a fee, parking is available.

This 4-star Milwaukee hotel is smoke free.

  • 207 guestrooms or units
  • 9 levels
  • 3 dining venues
  • 3 bars or lounges
  • Built in 2023
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • Storage area for luggage
  • Wedding services available
  • Elevator
  • No smoking on site
The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and safes. 65-inch flat-screen televisions come with digital channels.

Bathrooms include showers, bathrobes, and hair dryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Change of towels and change of bedsheets can be requested. Housekeeping is provided daily.

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includes taxes & fees
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Property amenities

Family friendly

  • Mini-fridge

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • 65-inch flat-screen TV with digital channels

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Energy-saving switches in guestrooms
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
  • Only dogs are allowed
  • Maximum 2 (weight limit: 100 lbs per pet)
  • Pets cannot be left unattended
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, and debit cards. Cash is not accepted. For guests' safety, the property includes a fire extinguisher in each accommodation. This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott).

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

Frequently asked questions

How close is The Trade, Autograph Collection to the airport?

The Trade, Autograph Collection is 10.6 mi (18-min drive) away from the General Mitchell Intl. Airport (MKE) airport, the closest popular airport to the property.

How much does it cost to stay at The Trade, Autograph Collection?

As of May 1, 2026, prices found for a 1-night stay for 2 adults at The Trade, Autograph Collection on May 24, 2026 start from CA $244, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does The Trade, Autograph Collection have an airport shuttle?

Airport shuttle services are not available at The Trade, Autograph Collection.

How close is The Trade, Autograph Collection to the beach?

This hotel is 2.7 mi (13-min drive) from McKinley Beach and 3.1 mi (13-min drive) from Bradford Beach. Don't forget your sunscreen!

Does The Trade, Autograph Collection offer free breakfast?

Free breakfast isn’t provided at The Trade, Autograph Collection, but full breakfast is offered for a fee of between USD 5.00 and 30.00 per person. It's available on weekdays from 6:30 AM to 11:00 AM and weekends from 7:00 AM to 11:00 AM.

Is there a casino at The Trade, Autograph Collection?

No, there is no casino at this hotel, but Potawatomi Bingo Casino (4-min drive) is nearby.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; Check-in end time: midnight.

Is there free parking at The Trade, Autograph Collection?

Free parking is not available at this hotel. Valet parking is available for USD 62.00 per night.

Does The Trade, Autograph Collection have a pool?

The Trade, Autograph Collection does not have a pool.

Does The Trade, Autograph Collection have a restaurant?

The Trade, Autograph Collection is home to Craft, which features American cuisine.

Does The Trade, Autograph Collection have a spa?

There are no spa services available at this hotel.

How close is The Trade, Autograph Collection to downtown Milwaukee?

The Trade, Autograph Collection is 0.7 mi away from Milwaukee.

The Trade, Autograph Collection Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 493 out of 590 reviews
Rating 8 - Good. 50 out of 590 reviews
Rating 6 - Okay. 28 out of 590 reviews
Rating 4 - Poor. 7 out of 590 reviews
Rating 2 - Terrible. 12 out of 590 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.4/10

Amenities

9.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Jason, Beloit

Stayed 1 night in Jan 2026

10/10 Excellent

Karijo

Stayed 1 night in Jan 2026

10/10 Excellent

Ryan

Stayed 1 night in Jan 2026

10/10 Excellent

Joleen

Travelled with family
Liked: Cleanliness, property conditions & facilities
Check in was great. They upgraded us so our rooms could be close. Rooms were very clean. We loved the Trade beer.
Stayed 1 night in Jan 2026

10/10 Excellent

Emily

Travelled with partner
Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026

10/10 Excellent

Joel

Liked: Cleanliness, amenities, property conditions & facilities
Great Room!
Stayed 1 night in Jan 2026

10/10 Excellent

Adam

Stayed 1 night in Jan 2026

10/10 Excellent

Drew

Liked: Cleanliness, property conditions & facilities
Nice hotel
Stayed 2 nights in Dec 2025

10/10 Excellent

Bobbi Jo

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2026

10/10 Excellent

Thomas, Mt Pleasant

Liked: Cleanliness, amenities, property conditions & facilities
Terrific and convenient property to stay after a Bucks game.
Stayed 1 night in Jan 2026

10/10 Excellent

Leiana

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good variety
Stayed 2 nights in Jan 2026

8/10 Good

Syed

Stayed 1 night in Jan 2026

8/10 Good

Tara

Stayed 1 night in Jan 2026

10/10 Excellent

Rob

Stayed 1 night in Jan 2026

8/10 Good

Matthew and Melissa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
It was a rough start with not getting the room we booked when we got there on NYE which was our anniversary. However Chris the GM went out of his way to ensure the rest of our stay was amazing. The breakfast and coffee were great and we loved our second room. We would definitely stay there again.
Stayed 3 nights in Dec 2025

2/10 Terrible

Saadia

Stayed 1 night in Dec 2025

10/10 Excellent

Mark

Travelled with family, Travelled with family and small children
Liked: Cleanliness, amenities, property conditions & facilities
Service was great. Brian and Krystal were fantastic in the Craft restaurant. Great rooms and very clean.
Stayed 2 nights in Dec 2025

10/10 Excellent

Leigh

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Best place ever!!!
Stayed 1 night in Dec 2025

6/10 Okay

Yana

Stayed 2 nights in Dec 2025

10/10 Excellent

Randi, Madison

Stayed 2 nights in Dec 2025

10/10 Excellent

Bridget

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in Dec 2025

10/10 Excellent

Justin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Everything was excellent! The food, the room, the variety of food and drink options were perfect!
Stayed 1 night in Dec 2025

6/10 Okay

Kim

Liked: Cleanliness, staff & service
The room was clean but the toilet seat was cracked in a really bad spot and if you didn't sit careful you got pinched.
Stayed 1 night in Dec 2025

10/10 Excellent

Susan

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Our first stay at The Trade , Autograph. We were attending Trans Siberian Orchestra at Fiserv Form. We were pleased that we only had to cross the street to get to Fiserv Forum. The history was interesting, with a beer coin given for a free beer between 5-6, to celebrate traders. We collected our free beer, and ordered cheese curds, which were excellent. Our room was quiet, and the beds were really comfortable. After the TSO show, we went to Potawatami Casino, which was very close by too. After Potawatami, we came back and ate in the same restaurant/bar that we had the free beer. We both ordered beer cheese soup, which was excellent, but only luke warm. I would definitely recommend, and will stay here again.
Stayed 1 night in Dec 2025

10/10 Excellent

Adam

Travelled with family
Liked: Cleanliness, staff & service, amenities
Awesome staff, room, location, and amenities. I will stay here any time I come to Milwaukee.
Stayed 1 night in Dec 2025