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"Asaya Hotel is not only our favorite hotel in Kinugawa Onsen — it is honestly the main reason we return to Kinugawa Onsen at least once a year. Every stay reminds us why this hotel is so special. We love the beautiful onsen facilities, especially the public baths with their larger and more spacious atmosphere. I personally prefer the public onsens, where I can fully relax and enjoy the traditional hot spring experience. My wife, on the other hand, especially enjoyed the private hot spring bath in our room, which she used throughout our stay. Having that private bath made the experience even more relaxing and convenient. The food is another major highlight. Both the breakfast and dinner buffets are excellent, with a wide variety of choices and consistently good quality. The buffet experience is one of the things we always look forward to whenever we stay here. Most importantly, the staff are genuinely friendly, professional, and caring. On the day of our departure, the taxi we had reserved was cancelled without our knowledge. Instead of simply apologizing or leaving us to figure it out, the hotel staff personally drove us to the train station. That level of hospitality really touched us and showed the heart of Japanese omotenashi service. Asaya Hotel continues to be our “only hotel” choice whenever we visit Kinugawa Onsen. Between the onsens, the food, the service, and the warm hospitality, it truly feels like a place worth coming back to every year."

"I don’t get why there are so many foreign workers. At the check-in and the housekeeping. It’s subtle details but they’re Japanese is not fluent, or they don’t smile immediately when they see you, or immediate greet you. I shouldn’t have to walk up and say hi first for them to look up. And non-customer related conversations should be done quietly behind. I want to be treated as a customer, not someone who is just someone to be attended. Also regardless they are housekeeping, it is Japanese custom to smile, bow, and be greeted. Also why do I have to speak English in a Japanese hotel? They should understand Japanese."

"The WiFi didn't work and the excuse the staff gave me was that my computer was an older model. I have never had any trouble with any other hotel before nor since."

"Spa and pools were premium. Staff is laways friendly and helpful. We stayed on the Ninth floor Club9 with an osen in the room. Most excellent!"

"Fairly new Hotel. No dinning restaurant however hotel provides free snack for the first 100 guests 8 PM to 11 pm. Our snack was sashimi rice with hot soup and pickles. Hotel staff refer a Restaurant nearby. The restaurant was very good. The hotel breakfast was wonderful."

"We booked the “half-board” which was definitely NOT worth it. Both the dinner and breakfast were a choice of frozen dinner that we nuked. Other than the disappointing food, the onsen was nice and the staff friendly. The rooms face the main road so ear plugs are handy here. "