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Play TLV Beach

4-star beach hotel with restaurant

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Reviews

6.0 out of 10

Popular amenities

  • Spa
  • Pet friendly
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Business services

Explore the area

View in a map
6 Kaufmann St, Tel Aviv, Tel Aviv District, 6801298
  • Place, Banana Beach
    ‪7 min walk‬
  • Place, Rothschild Boulevard
    ‪10 min walk‬
  • Place, Jerusalem Beach
    ‪15 min walk‬
  • Airport, Tel Aviv (TLV-Ben Gurion)
    ‪21 min drive‬

Room options

View all photos for Urban Room

Minibar, in-room safe, desk, laptop workspace

Urban Room

  • City view
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Double Bed

View all photos for Classic Double or Twin Room

Minibar, in-room safe, desk, laptop workspace

Classic Double or Twin Room

  • City view
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed OR 2 Twin Beds

View all photos for Deluxe Double Room

Minibar, in-room safe, desk, laptop workspace

Deluxe Double Room

  • City view
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Room

Executive Room

Executive Room

  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Executive Room, Sea View

32-inch LCD TV with cable channels, TV

Executive Room, Sea View

  • Sea view
  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Executive Suite

Executive Suite | Living area

Executive Suite

  • Sea view
  • 33 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed and 1 Twin Sofa Bed

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About the area

Tel Aviv

Steps from the beach.Within a 10-minute walk of this Tel Aviv Promenade hotel, you'll find Charles Clore Garden and Alma Beach. Suzanne Dellal Center for Dance and Theatre and Hatachana Compound are also within half a mile (1 km).

What's nearby

  • Banana Beach - 7 min walk - 0.6 km
  • Carmel Market - 10 min walk - 0.9 km
  • Rothschild Boulevard - 10 min walk - 0.9 km
  • Jerusalem Beach - 15 min walk - 1.3 km
  • Frishman Beach - 19 min walk - 1.6 km

Getting around

  • Elifelet Station - 10 min walk
  • Tel Aviv HaHagana Station - 12 min drive
  • Ben Gurion Airport (TLV) - 28 min drive

Restaurants

  • ‪Chacoli - ‬6 min walk
  • ‪Dan Panorama Tel Aviv (דן פנורמה) - ‬2 min walk
  • ‪David Intercontinental - ‬4 min walk
  • ‪Okinawa - ‬8 min walk
  • ‪Jaffa Court - ‬3 min walk

About this property

Play TLV Beach

4-star beach hotel with restaurant
There's a restaurant on site. You can enjoy a drink at the bar/lounge. You'll find a business center on site.

Public spaces have free WiFi. Spa services, a library, and tour/ticket assistance are also featured at Play TLV Beach.

This 4-star Tel Aviv hotel is smoke free.

  • 223 guestrooms or units
  • Business facilities
  • Coffee in lobby
  • Front desk (24 hours)
  • Storage area for luggage
  • Front-desk safe
  • Tour and ticket information
  • Library
  • Garden
  • Outdoor picnic space
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Dining venue
Play TLV Beach offers 223 air-conditioned accommodations with minibars and laptop-compatible safes. 32-inch LCD televisions come with cable channels. Bathrooms include showers with rainfall showerheads, bathrobes, slippers, and complimentary toiletries.

Guests can surf the web using the complimentary wireless Internet access (speed: 50+ Mbps). Business-friendly amenities include desks, desk chairs, and phones. Additionally, rooms include complimentary bottled water and hair dryers. Housekeeping is offered daily and irons/ironing boards can be requested.

Guests can pamper themselves by indulging in the onsite spa services. There are massage/treatment rooms and couples treatment room(s). Services include deep-tissue massages and Swedish massages.

Similar properties

A hotel entrance with a glass facade, a staircase leading to the entrance, and a blue planter with green foliage.
SeaNet Hotel By AFI Hotels
Tel Aviv Promenade
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Breakfast available
4.2 out of 5, Very good, 329 reviews
The price is CA $149
CA $149 total
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available (ILS 100 per day)

Food and drink

  • A bar/lounge
  • A restaurant
  • Coffee and tea in common areas

Things to do

  • Free bicycle rentals
  • Library

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

Room amenities

Entertainment

  • 32-inch LCD TV with cable channels

Bathroom

  • Bathrobes
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Slippers
  • Towels provided

Food and drink

  • Free bottled water
  • Minibar

More

  • Air conditioning
  • Desk
  • Desk chair
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets are welcome and stay free
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 20 lbs per pet)

Children and extra beds

  • Children are welcome.

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • You may be required to pay the following charge at the property: Israel Value-Added Tax (VAT) at 18%. A VAT exemption is available to travelers who present a valid passport and tourist visa showing they are not a resident of Israel.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Nearby parking fee: ILS 100 per day (820 ft away)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
Onsite parties or group events are strictly prohibited
Long-term renters welcome
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, American Express, Diners Club, and cash. This property reserves the right to pre-authorize the guest's credit card prior to arrival. Onsite parties or group events are strictly prohibited. Long-term renters welcome.

Property Registration Number 516137627

We should mention

  • Reservations are needed for massage services and spa treatments. For reservations, contact the hotel before arrival using the contact information on the booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Brown Brut Seafront
Brown Brut Tel Aviv
Brown Brut Seafront Hotel Hotel
Brown Brut Seafront Hotel Tel Aviv
Brown Brut Seafront Hotel Hotel Tel Aviv

Frequently asked questions

How close is Play TLV Beach to the airport?

Play TLV Beach is 14.4 mi (28-min drive) away from the Ben Gurion Airport (TLV) airport, the closest popular airport to the property.

Does Play TLV Beach have an airport shuttle?

Airport shuttle services are not available at Play TLV Beach.

How close is Play TLV Beach to the beach?

This hotel is a short 6-minute walk from Alma Beach and 9-minute walk from Banana Beach. Don't forget your sunscreen!

Does Play TLV Beach offer free breakfast?

Play TLV Beach does not offer free breakfast.

Is there a casino at Play TLV Beach?

No, there is no casino at this hotel.

What time is check-in at Play TLV Beach?

Check-in start time: 3:00 PM; Check-in end time: anytime.

Is there free parking at Play TLV Beach?

Free parking is not available at this hotel.

Does Play TLV Beach have a pool?

Play TLV Beach does not have a pool.

Does Play TLV Beach have a restaurant?

Yes, there is a restaurant on site.

Does Play TLV Beach have a spa?

This hotel doesn't have a spa, but it does offer deep-tissue massages.

How close is Play TLV Beach to downtown Tel Aviv?

Play TLV Beach is 1.9 mi away from Tel Aviv.

Play TLV Beach Reviews

Reviews

6.0
Rating 10 - Excellent. 0 out of 2 reviews
Rating 8 - Good. 0 out of 2 reviews
Rating 6 - Okay. 2 out of 2 reviews
Rating 4 - Poor. 0 out of 2 reviews
Rating 2 - Terrible. 0 out of 2 reviews

8.0/10

Cleanliness

10/10

Staff & service

2.0/10

Amenities

8.0/10

Property conditions & facilities

Reviews

Verified review

6/10 Okay

Benzion

Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Amenities
The place is quiet and clean. The pictures on the listing are misleading in my opinion. They did not have a rooftop deck. They are tucked up on the 7th floor of a high ride building. I was told by the staff that the pictures are over 2 years old. I was looking forward to a beach front top deck.
Stayed 3 nights in Aug 2026
Verified review

6/10 Okay

olivier

Stayed 3 nights in Aug 2026