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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property
Enjoy the indoor pool at this Barrie hotel

Choose dates to view prices

Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Exterior
Lobby
Premium bedding, pillowtop beds, desk, blackout drapes
Meeting facility

Reviews

7.4 out of 10
Good

Popular amenities

  • Pool
  • 24/7 front desk
  • Breakfast available
  • Gym
  • Housekeeping

Explore the area

View in a map
20 Fairview Rd, Barrie, ON, L4N4P3
  • Place, Allandale Recreation Centre
    ‪13 min walk‬
  • Place, Barrie Centennial Park
    ‪5 min drive‬
  • Place, Splashon Water Park Barrie
    ‪6 min drive‬

Room options

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(38 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

7.6 out of 10
Good
(9 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(12 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)
  • Sleeps 2
  • 1 Queen Bed

About the area

Barrie

In shopping district.You'll find Allandale Recreation Centre and Barrie Centennial Park within 2 miles (3 km) of this hotel. Lackey's Bush Trail Trailhead and Splashon Water Park Barrie are also within 2 miles (3 km).

What's nearby

  • Allandale Recreation Centre - 13 min walk - 1.1 km
  • Barrie Centennial Park - 5 min drive - 4.0 km
  • Royal Victoria Hospital - 5 min drive - 10.1 km
  • Splashon Water Park Barrie - 6 min drive - 4.4 km
  • Lackey's Bush Trail Trailhead - 6 min drive - 1.9 km

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto Pearson Intl. Airport (YYZ) - 52 min drive

Restaurants

  • ‪ONroute Barrie - ‬19 min walk
  • ‪Circle K - ‬14 min walk
  • ‪Tim Hortons - ‬19 min walk
  • ‪Starbucks - ‬4 min drive
  • ‪Tim Hortons - ‬14 min walk

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Enjoy the indoor pool at this Barrie hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection offers its guests an indoor pool, a sauna, and a fitness center. There's a snack bar/deli on site. A 24-hour business center and meeting rooms are available.

A computer station is on site and WiFi is free in public spaces. Event space at this hotel measures 9000 square feet (836 square meters) and includes a conference center. Barbecue grills, a vending machine, and multilingual staff are also featured at the business-friendly Allure Hotel & Conference Centre, Ascend Hotel Collection. Free self parking is available.

This Barrie hotel is smoke free.

  • 161 guestrooms or units
  • 5 levels
  • 2 buildings
  • Meeting rooms
  • 9000 sq ft of conference space
  • 836 sq m of conference space
  • Built in 1969
  • Deli
  • Business center (24 hours)
  • Conference center
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Wedding services available
  • Garden
  • BBQ grill(s)
  • Outdoor picnic space
  • Gift shop
  • ATM
  • Bellhop
  • Elevator
  • No smoking on site
Allure Hotel & Conference Centre, Ascend Hotel Collection offers 161 air-conditioned accommodations with coffee/tea makers and hair dryers. Pillowtop beds feature premium bedding. 42-inch flat-screen televisions come with premium cable channels and pay movies. Bathrooms include shower/tub combinations and complimentary toiletries.

This Barrie hotel provides complimentary wireless Internet access, with a speed of 50+ Mbps. Business-friendly amenities include desks and desk chairs, as well as phones; free local calls are provided (restrictions may apply). Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

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Property amenities

Family friendly

  • In-room crib
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Daily on-the-go breakfast available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

Room amenities

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay movies

Bedroom

  • Blackout drapes
  • Free crib
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 19

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: CAD 25.00 per accommodation, per day
  • Only dogs and cats are allowed
  • Maximum 2 (weight limit: 55 lbs per pet)
  • Pets cannot be left unattended
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Kids stay free! Children 17 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are available for CAD 10.0 per day.
  • Free cribs (infant beds)!

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Deposit: CAD 200 per accommodation, per stay

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Carte Blanche, and Eurocard. Cash is not accepted. 
    For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit in each accommodation. Cashless payment methods are available for all transactions.

We should mention

  • Pool access available from 11:00 AM to 10:00 PM.
  • Children 17 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Reviews

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

7.4

Good

7.4/10

Cleanliness

8.0/10

Staff & service

7.0/10

Amenities

6.8/10

Property conditions & facilities

7.4/10

Eco-friendliness
Rating 10 - Excellent. 338 out of 1003 reviews
Rating 8 - Good. 288 out of 1003 reviews
Rating 6 - Okay. 177 out of 1003 reviews
Rating 4 - Poor. 100 out of 1003 reviews
Rating 2 - Terrible. 100 out of 1003 reviews

Reviews

2/10 Terrible

miriam

Disliked: Cleanliness, staff & service, property conditions & facilities
The property is like trash the entrance of the main lobby is like they are in construction. The carpet is extremely dirty than title. Building is very very old. It just was horrible.
Stayed 1 night in Aug 2025

2/10 Terrible

Adam

Business traveller
Disliked: Cleanliness, amenities, property conditions & facilities
Very run down. Pool kept closing. Super slow internet. Had to just use data. Stucco peeling off outside wall. Inside wallpaper peeling. It was a run down motel not a hotel. Had to switch rooms day 1 because after I unpacked my first room just had no internet at all. Room was a 3 level walk up. No elevator. Rooms not even connected to main lobby.
Stayed 4 nights in Aug 2025

8/10 Good

Elliot, Keswick

Liked: Cleanliness, staff & service
Stayed 1 night in Aug 2025

10/10 Excellent

ARTHUR

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

It was great

Stayed 2 nights in Aug 2025

2/10 Terrible

VICTORIA

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
I liked the staff but the rooms were outdated, the hotel smelled damp, there were no elevators to get to your room.. the woman at the front desk said the elevators aren't connected??? So they go somewhere just not to the rooms.
Stayed 2 nights in Aug 2025

2/10 Terrible

Niki and Caleb

Travelled with family
Disliked: Cleanliness, staff & service, property conditions & facilities
Do not recommend. It was dirty and rundown. The staff were awful when we arrived. My door didn’t even close properly without having to slam it. The bathroom and tub were rundown and appeared to have mold. It was terrible.
Stayed 2 nights in Aug 2025

4/10 Poor

Lisa

Stayed 1 night in Aug 2025

8/10 Good

Linda

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Didnt care for looking out our window at an empty dirty pool.
Stayed 1 night in Aug 2025

4/10 Poor

Jeff

Disliked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

8/10 Good

Jimmy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

6/10 Okay

Iain

Stayed 1 night in Jul 2025

2/10 Terrible

Sandra

Travelled with family
Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
This hotel was in terrible disrepair. A sign indicated a Saturday/Sunday brunch but the restaurant was closed. The room on the first floor was extremely damp and the hallways were damaged and crumbling walls in the corners. Very, very disappointed. We were attending a wedding so it was a quick check in otherwise I would definitely have canceled the reservation immediately. Definitely NOT worth the $250.00 price tag!!!
Hallway
Hallway
Room on first floor
Room 110
Stayed 1 night in Jul 2025

10/10 Excellent

Nathan

Liked: Cleanliness, amenities, property conditions & facilities
The bed was one of the most comfortable I’ve ever slept in! I would go back just to sleep in that bed!
Stayed 1 night in May 2025

2/10 Terrible

Karen

Travelled with group
Disliked: Cleanliness, amenities
The bathroom tub in room 224 needs an upgrade. It had mold and stains on the bottom of the tub. Wallpaper was coming off in big sections. The outside west side of the building had big panels coming off. Will not stay here again.
Stayed 1 night in May 2025

10/10 Excellent

Paula

Liked: Cleanliness, staff & service, property conditions & facilities
Great service
Stayed 1 night in May 2025

6/10 Okay

Jacques

Business traveller
Liked: Staff & service
Disliked: Property conditions & facilities
Toilet ran all night off and on. Shower went from luke warm to boiling hot off and on. Otherwise, staff was great. That older wing seems beat down a bit
Stayed 1 night in May 2025

10/10 Excellent

Yury

Stayed 2 nights in May 2025

8/10 Good

Ramandeep

Stayed 1 night in May 2025

10/10 Excellent

Stephanie

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Mike

Stayed 1 night in Apr 2025

8/10 Good

Trisha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect stay for our one night

Check in was easy. It was a one night stay for concert tickets we had. Location was good. Room was spacious.
Stayed 1 night in Mar 2025

2/10 Terrible

Daniela

Travelled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
It was a hockey tournament booking and the security kept chasing kids around telling them to go to bed by 10. As a hockey tournament booking, kids staying out of their rooms late should be expected. The carpet is really dirty and there’s a musty smell in some areas of the hotel. Also it takes a long time to go from one area of the hotel to the other if not everybody is in the same area. It makes it difficult and hard to navigate. Also it was extremely expensive. Priced like a luxury hotel but definitely not luxury.
Stayed 2 nights in Feb 2025

6/10 Okay

Julia

Travelled with group
Liked: Cleanliness, staff & service
Convenient to convention on same floor as rooms
Stayed 1 night in Feb 2025

10/10 Excellent

Carly

Stayed 1 night in Jan 2025

4/10 Poor

Sarah

Travelled with family and small children
Disliked: Staff & service
Hot tub was cold
Stayed 1 night in Jan 2025