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EL ARAM IMIRÁ BEACH RESORT

3.5 star property
3.5-star beachfront hotel with free breakfast

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Photo gallery for EL ARAM IMIRÁ BEACH RESORT

Minibar, free cribs/infant beds, free WiFi, bed sheets
Children's play area - indoor
Buffet
Outdoor pool, sun loungers
Game room

Reviews

6.6 out of 10

Popular amenities

  • Pet-friendly
  • All-inclusive
  • Parking available
  • Bar
  • Breakfast included
  • Spa

Explore the area

View in a map
Via Costeira, 4077, Natal, RN, 59090-001
  • Ponta Negra Beach
    ‪9 min drive‬
  • Dunas Arena
    ‪11 min drive‬
  • Federal University of Rio Grande do Norte
    ‪12 min drive‬
  • Natal (NAT-Governador Aluizio Alves Intl.)
    ‪33 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View

Superior Room, Sea View

  • 16 sq m
  • Sea view
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View

Standard Room, Garden View

  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

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About the area

Natal

On the beach.A stay at this Via Costeira hotel places you within half a mile (1 km) of Dunes Park and 3 miles (5 km) of Mae Luiza Lighthouse. Natal Convention Center and Sun Clock are also within 3 miles (5 km).

What's nearby

  • Natal Convention Center - 5 min drive - 5.7 km
  • Midway Shopping Mall - 9 min drive - 8.8 km
  • Ponta Negra Beach - 9 min drive - 9.5 km
  • Dunas Arena - 11 min drive - 10.7 km
  • Federal University of Rio Grande do Norte - 12 min drive - 12.2 km

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 65 min drive

Restaurants

  • ‪Pastel da Hora - ‬11 min drive
  • ‪Restaurante Gostoso & Natural - ‬14 min drive
  • ‪Restaurante Malta - ‬2 min drive
  • ‪Café da Manhã - ‬1 min walk
  • ‪Meia Lua Coffee Shop - ‬3 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

3.5-star beachfront hotel with free breakfast
EL ARAM IMIRÁ BEACH RESORT is an all-inclusive hotel. Room rates include meals and beverages at onsite restaurants and bars. Other items and amenities, including taxes and gratuities, and access to recreational activities and entertainment may also be included. Additional charges may apply for meals at some restaurants, special dinners and dishes, certain beverages, and other amenities.

EL ARAM IMIRÁ BEACH RESORT offers its guests a complimentary water park, an outdoor pool, and a steam room. There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at one of the bars, which include a poolside bar and a bar/lounge. Free breakfast is available daily. WiFi is free in public spaces.

Business amenities include a business center and meeting rooms. A children's pool, spa services, and a terrace are also featured at the family-friendly EL ARAM IMIRÁ BEACH RESORT. Limited parking is available for a fee and is offered on a first-come, first-served basis.

This 3.5-star Natal hotel is smoke free.

  • 1 building
  • 166 guestrooms or units
  • 3 levels
  • Meeting rooms
  • Breakfast available (free)
  • Deli
  • Poolside lounge chairs
  • Business facilities
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Tour and ticket information
  • Game room or arcade
  • Terrace
  • Garden
  • Outdoor picnic space
  • Beauty salon
  • Newspapers in lobby (free)
  • Television in lobby
  • Onsite shopping
  • Bellhop
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Bar by the pool
  • Dining venue
EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with minibars and hair dryers. Satellite television is provided.

Bathrooms include showers and complimentary toiletries. This Natal hotel provides complimentary wireless Internet access. Housekeeping is provided daily.

Guests can pamper themselves by indulging in the onsite spa services. Services include facials, body scrubs, body treatments, and manicures and pedicures.

Languages

English, Portuguese, Spanish

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includes taxes & fees
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Property amenities

Family friendly

  • Arcade/game room
  • Children's pool
  • Free water park access
  • In-room crib
  • Laundry facilities
  • Outdoor pool
  • Snack bar/deli

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Self parking on site (BRL 20 per day)
  • Limited onsite parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A poolside bar
  • A restaurant
  • Snack bar/deli

Things to do

  • Arcade/game room
  • Children's pool
  • Free water park
  • Outdoor pool
  • Shopping
  • Steam room
  • TV in common areas

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

Room amenities

Entertainment

  • TV with satellite channels

Bedroom

  • Bedsheets provided
  • Free crib

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Food and drink

  • Late-night room service
  • Minibar

More

  • Air conditioning (climate-controlled)

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: noon
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
This property doesn't offer after-hours check-in
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation

Renovations and closures

The following facilities are closed seasonally each year. They will be closed from September 30 to October 11:
  • Water park

Access methods

Staffed front desk

Pets

  • Pets: BRL 70 per pet, per day
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 33 lbs per pet)
  • Pets cannot be left unattended

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 12 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cribs (infant beds)!

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Self parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. This property accepts Visa and Mastercard. Cash is not accepted.

We should mention

  • Upon check-in, parents or a legal guardian traveling with children under 18 years old are obligated to present the child's birth certificate and an identity card with photo (passport, for example). For international travels to Brazil, if just one of the parents is traveling with the child, the parent must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. If the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People intending to travel to Brazil with children must consult with the Brazilian consulate prior to traveling for more information.
  • For stays on December 31, the total price shown includes a charge for a mandatory New Year's Eve gala dinner.
  • Up to 2 children 12 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.6
Rating 10 - Excellent. 63 out of 314 reviews
Rating 8 - Good. 82 out of 314 reviews
Rating 6 - Okay. 82 out of 314 reviews
Rating 4 - Poor. 46 out of 314 reviews
Rating 2 - Terrible. 41 out of 314 reviews

6.8/10

Cleanliness

6.8/10

Staff & service

7.0/10

Amenities

5.8/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

8/10 Good

Dulce

Travelled with family
Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024

6/10 Okay

Edward, Lucena, Brazil

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Great location

For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Family friendly, beautiful views of the coast!

This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!

6/10 Okay

Verified traveller

Liked: Cleanliness, room comfort

4/10 Poor

Madeline98, San Francisco, CA, USA

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Former Beauty

Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.

4/10 Poor

D, California

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel stay

Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.

4/10 Poor

Ariel, Santiago, Chile

Disliked: Cleanliness

Better pics than rooms

The hotel is offered as 4 star, but I would rank it 2.

10/10 Excellent

Caio

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Apr 2025

10/10 Excellent

JOSE

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Apr 2025

6/10 Okay

Alexandra

Stayed 2 nights in Feb 2025

10/10 Excellent

José Augusto

Stayed 3 nights in Jan 2025

10/10 Excellent

Jane

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jan 2025

2/10 Terrible

Gabriel

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Horrível

Horrível, pior hotel que já fiquei, não vale nem 10% do preço que cobram. O restaurante parece um grande bandeijão. Tem fila de 30 minutos pra pegar uma tapioca, são mesquinhos, cobram 2,00 pra usar uma toalha.
Stayed 1 night in Jan 2025

10/10 Excellent

Ilaine Flavia

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilha

Foram dias maravilhosos, funcionários muito educados e comida muito boa, o hotel lindo e muito aconchegante
Stayed 3 nights in Dec 2024

10/10 Excellent

Gustavo

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Sep 2024

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Bom hotel mas pode melhorar!

Quando li os comentários, cheguei receosa, confesso, mas o atendimento do pessoal é o ponto forte do hotel. Só estranhei o mensageiro no corredor, antes da chegada à recepção, cortando nossas pulseiras quando estávamos nos dirigindo ao check out (para que não almoçássemos ou ficássemos mais 1 min no hotel. E olha que estávamos até antecipados no horário!). A comida é razoável e as estações são longe de onde as pessoas ficam. O melhor é o local onde servem pizzas à noite. O quarto é confortável e o pessoal do bar bem gente boa! É um bom hotel (ainda não é como já foi um dia quando me hospedei) mas está abaixo dos outros hotéis All Inclusive do nordeste.
Stayed 2 nights in Dec 2024

6/10 Okay

Felipe

Travelled with family
Disliked: Cleanliness, property conditions & facilities, room comfort

Bom para primeira experiência, mas não volto.

Não espere muito pelo preço que se paga. O hotel tem uma estrutura antiga e precisa de manutenção. O ar condicionado não funcionou bem, a porta da varanda uma dificuldade para abrir, banheiro estava sujo e cheio de mosquito, péssimo. Alimentação é apenas nos horários específicos, poucas opções de petiscos que podem se servir o dia todo (10 as 21:30). Comida é boa, nada excepcional. Almoço no checkout não tá incluso. Limpeza das piscinas precisa melhorar. O que salva é o atendimento que foi bom. Se é sua primeira vez em all inclusive, vale a pena a experiência.
Stayed 2 nights in Nov 2024

10/10 Excellent

Verified traveller

Liked: Staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Nov 2024

10/10 Excellent

Marconi

Stayed 4 nights in Nov 2024

8/10 Good

Bruno

Stayed 2 nights in Nov 2024

8/10 Good

Soraia

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
O hotel surpreende em atendimento e qualidade dos produtos. Petiscos sempre frescos, uma boa música, limpeza do hotel. Apenas uma observação em relação a cerveja no turno da noite que sempre estava quente.
Stayed 3 nights in Oct 2024

8/10 Good

Luciana

Liked: Cleanliness, staff & service, room comfort

Bom custo benefício

O resort tem um bom custo benefício. Mas quando se hospedar não espere muito. Gostei dos petiscos, apesar de todos os dias serem os mesmos. A comida do almoço e jantar não era muito variada, mas gostei do café da manhã e do lanche da tarde. A melhor parte do resort são as bebidas, com uma grande variedade de drinks, chopp Brahma e de uma marca local, cerveja em lata da Heineken, Bud, devassa, Brahma duplo malte, todas armazenadas em freezer. Havia espumante, vinho e água de coco em litro, água com e sem gás. Não tem serviço de praia e nenhum entretenimento para adultos e crianças. Somente a piscina e música a noite com DJ. Sempre tem funcionários limpando e recolhendo louças e copos. Todos os funcionários foram muito atenciosos e solícitos. O quarto era limpo todos os dias com troca de toalha.
Stayed 3 nights in Oct 2024

6/10 Okay

Verified traveller

Travelled with family

Razoável

Estadia razoável, hotel em reforma, funcionários não tão bem capacitados e os petiscos com um gosto de velho!
Stayed 2 nights in Oct 2024

2/10 Terrible

GUILHERME

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2024