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New Road Hotel

4.0 star property
Family-friendly 4-star hotel near Brick Lane

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Photo gallery for New Road Hotel

Warehouse X
Serves breakfast, lunch, and dinner
Loft (Spa bath)
Loft, Hot Tub | Terrace/patio
Yoga

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • 24/7 front desk
  • Housekeeping
  • Air conditioning
  • Laundry

Explore the area

View in a map
103-107 New Road, London, England, E1 1HJ
  • Brick Lane
    ‪7 min walk‬
  • Tower of London
    ‪16 min walk‬
  • Tower Bridge
    ‪3 min drive‬
  • London (LHR-Heathrow)
    ‪44 min drive‬

Room options

View all photos for Pocket Room

Pocket Room

Pocket Room

8.6 out of 10
Excellent
(12 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Twin

Warehouse Twin

Warehouse Twin

10.0 out of 10
Exceptional
(1 review)
  • 16 sq m
  • Sleeps 2
  • 2 Large Twin Beds

View all photos for Loft, Hot Tub

Loft, Hot Tub | Terrace/patio

Loft, Hot Tub

10.0 out of 10
Exceptional
(1 review)
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Loft (Spa bath)

Loft (Spa bath)

Loft (Spa bath)

  • 14 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Loft, Terrace

Loft, Terrace

Loft, Terrace

  • 14 sq m
  • City view
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Family

Warehouse Family

Warehouse Family

  • 26 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Large Twin Bed

View all photos for Warehouse K

Warehouse K

Warehouse K

8.8 out of 10
Excellent
(24 reviews)
  • 14 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Warehouse X

Warehouse X

Warehouse X

9.0 out of 10
Wonderful
(6 reviews)
  • 15 sq m
  • Sleeps 2
  • 1 King Bed

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CA $940 total
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About the area

London

Tower Hamlets stay.Within a 10-minute walk of this Tower Hamlets hotel, you'll find East London Mosque and Brick Lane. Tower of London and ABBA Arena are also within 3 miles (5 km).

What's nearby

  • Brick Lane - 7 min walk - 0.7 km
  • Tower of London - 16 min walk - 1.4 km
  • Tower Bridge - 3 min drive - 1.7 km
  • London Bridge - 5 min drive - 2.6 km
  • O2 Arena - 8 min drive - 5.7 km

Getting around

  • Whitechapel Underground Station - 4 min walk
  • Shadwell Station - 12 min walk
  • London City Airport (LCY) - 23 min drive

Restaurants

  • ‪BEX COFFEE - ‬2 min walk
  • ‪Tayyabs - ‬1 min walk
  • ‪Ponchokhana - ‬3 min walk
  • ‪Eat Well at Royal London - ‬4 min walk
  • ‪Etre - ‬4 min walk

About this property

New Road Hotel

Family-friendly 4-star hotel near Brick Lane
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. Business amenities include 2 meeting rooms and coworking spaces.

WiFi is free in public spaces. Event space at this hotel measures 431 square feet (40 square meters) and includes conference space. A library, a vending machine, and an arcade/game room are also featured at the family-friendly New Road Hotel.

This 4-star London hotel is smoke free.

  • 80 guestrooms or units
  • Meeting rooms
  • 431 sq ft of conference space
  • 40 sq m of conference space
  • Deli
  • Conference space
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Express check-out
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Tour and ticket information
  • Concierge
  • Game room or arcade
  • Pool or billiards table
  • Library
  • Television in lobby
  • Bellhop
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Dining venue
New Road Hotel offers 80 air-conditioned accommodations with safes and hair dryers. 49-inch flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Additionally, rooms include complimentary toiletries and blackout drapes/curtains. Hypo-allergenic bedding, irons/ironing boards, and change of towels can be requested. Housekeeping is provided daily.

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Property amenities

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Arcade/game room
  • Bicycle storage
  • Billiards/pool table
  • Library
  • TV in common areas

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • Low-height counter and sink
  • Raised toilet seat
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • 49-inch flat-screen TV with cable channels

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Food and drink

  • Champagne service

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Eco-friendly toiletries
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 2 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are available for GBP 40.0 per night.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately GBP 16.95 for adults and GBP 16.95 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 40.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and mobile payments; cash is not accepted
Mobile payment options include: Google Pay and Apple Pay
Cashless transactions are available
This property uses eco-friendly cleaning products
Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. No onsite parking is available. This property accepts Visa, Mastercard, American Express, debit cards, mobile payments, Google Pay, and Apple Pay. Cash is not accepted. This property uses eco-friendly cleaning products. For guests' safety, the property includes a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards in each accommodation. Cashless payment methods are available for all transactions.

We should mention

  • One child 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

New Road Hotel London
New Road London
New Road Hotel Hotel
New Road Hotel London
New Road Hotel Hotel London

New Road Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 519 out of 1002 reviews
Rating 8 - Good. 310 out of 1002 reviews
Rating 6 - Okay. 107 out of 1002 reviews
Rating 4 - Poor. 38 out of 1002 reviews
Rating 2 - Terrible. 28 out of 1002 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

8/10 Good

Gorete

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed the stay and the staff were great.
Stayed 2 nights in Jun 2025

10/10 Excellent

Lela

Liked: Cleanliness, property conditions & facilities, room comfort
It was a great stay. Definitely will book again
Stayed 1 night in Jun 2025

6/10 Okay

James

Travelled with partner
Liked: Cleanliness
Disliked: Staff & service
Great fit out, although some issues with the bathroom setup. The staff while sort of friendly need a lot more training in the basics of hospitality, the breakfast offering needs work. The location in Whitechapel for those not familiar with it is an interesting area that is quite stark when you arrive at Whitechapel station. The amenities in Whitechapel especially the supermarkets leave a lot to be desired, but a short distance away about 1km is Shoreditch/Algate which has some of London best up and coming restaurants.
Stayed 4 nights in May 2025

10/10 Excellent

Richard

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great value, super engaging staff. Highly recommended.
Stayed 3 nights in Jun 2025

6/10 Okay

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice room but very noisy

Room was great, staff friendly but it was very loud at night. I chose the room as it said it was soundproofed but the window is not soundproofed so we didn’t sleep well because of the noises of traffic, sirens and people outside.
Stayed 1 night in May 2025

10/10 Excellent

Jane

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Modern, quirky hotel well connected with tube station a short walk away.
Stayed 2 nights in May 2025

8/10 Good

Richard

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
It's a good experience overall. The staff are excellent, the location is great, the rooms are well designed and the integral shower and facilities are very modern and efficient. On the downside the bedrooms are two warm and there are no tea/coffee making facilities altho there are free coffee and tea machines on each floor. The in house restaurant is ok altho I find the menu too limited and most options very expensive as are the drinks at the bar. The room cost are very variable and most weeks it is too costly for me to stay on my limited budget so I opt for a Travelodge instead. Overall tho well deserving of 4+ stars.
Stayed 2 nights in May 2025

8/10 Good

Nigel

Liked: Cleanliness, property conditions & facilities, room comfort
The New Road is a great little hotel in a good location, about a 5 minute walk from Whitechapel tube station, which connects to the Elizabeth Line. The area itself is a rich multicultural part of the city with many different types of restaurants, including Ethiopian, Persian and Bangladeshi. It's also only a short walk (20 mins) to Spitalfields market and Brick Lane, where you can get an evening wider range of food. The room I stayed in, a Warehouse K, was small, but clean and very comfy. The air con was great and the windows opened too. The room facing the back was quiet and we slept well. The bar was good, and the two for £15 on cocktails was a good deal. We didn't eat there so can't comment on food. The downsides are the room amenities. There are 3 hangers for clothes and that's all. There are no shelves or drawers, so we lived out of our suitcases for two days. There's no kettle, and the free tea and coffee available on each floor in a games room or Library area is pretty awful stuff from a machine. Finally, the staff. While they work hard, they're just not that friendly and welcoming. I felt like I was an inconvenience on more than one occasion! That said, this wouldn't deter me as the positives, especially if the hotel is at a good price, far outweigh the negatives.
Stayed 2 nights in May 2025

6/10 Okay

John

Stayed 2 nights in May 2025

10/10 Excellent

Verified traveller

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

8/10 Good

Julie, Montreal

Liked: Cleanliness, amenities, property conditions & facilities
Stayed 5 nights in May 2025

10/10 Excellent

Matt

Stayed 1 night in May 2025

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Shame about the staff!

Modern, comfortable and clean. Staff training needed especially on reception. Hardly warm and attentive. When delivery man is more important than client checking in, you know you have a problem. Interaction was indifferent. Restaurant served hot tasty food but spoiled by overly loud waiting staff jabbering on about their social lives.
Stayed 1 night in May 2025

10/10 Excellent

Afia

Stayed 1 night in May 2025

10/10 Excellent

Hannah L

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A new favorite of mine

I don't usually stay in the Whitechapel area but I thought I'd give it a try. I love the modern feel and yet staying true to the roots of the former textile factory. Great staff and service. Love the Yoga rooftop facility - plus each floor has coffee machines. I'll definitely stay again.
Stayed 1 night in May 2025

10/10 Excellent

Mary, Tucson

Travelled with partner, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
What I’ve liked most are the kind, helpful staff. Our roomis clean & comfortable. Breakfast was good.
Stayed 1 night in May 2025

10/10 Excellent

melanie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice boutique hotel in vibrant local neighborhood. I would definitely stay here again
Stayed 1 night in May 2025

6/10 Okay

Verified traveller

Travelled with group
Liked: Cleanliness, staff & service

Ok if you don’t mind constant noise

The hotel itself was lovely, as were the staff however the rooms are extremely poorly sound insulated from not only other rooms but the outside too. It was noisy… Constantly. All day, all night. And a road cleaner comes at 1am every day and it sounds like you’re going to be abducted by aliens.
Stayed 4 nights in May 2025

8/10 Good

Ian

Pretty good
Stayed 3 nights in Mar 2025

8/10 Good

Ian

Liked: Cleanliness, staff & service, amenities
Pretty good
Stayed 4 nights in Mar 2025

10/10 Excellent

Anthony

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

8/10 Good

Richard

Liked: Cleanliness, staff & service, room comfort
Stayed 3 nights in Feb 2025

2/10 Terrible

Rebecca

Stayed 1 night in Apr 2025

10/10 Excellent

Gail

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely hotel

Stayed 2 nights in Apr 2025

10/10 Excellent

Adrian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I stayed 3 night ( Sun-Wed ) In Warehouse K was nice and quite a bit cold one night but there was a electric radiator in the room so that solved the problem. Very friendly reception staff specially Olena who checked me in and checked me out , also stored my luggage after the check out as I needed a bit more time to see the Tower Bridge. The area is also perfect you have busses that i recommend rather then going underground , for the views , and 10 min walk to centre, I recommend you take it early in the morning as traffic will get really busy or walk its not far. See you guys soon.
Stayed 3 nights in Apr 2025