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Floren Hotel

5.0 star property
5-star luxury hotel near Piazza di Santa Maria Novella

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Photo gallery for Floren Hotel

Free daily buffet breakfast
Front of property
Deluxe Terrace | Terrace/patio
Interior entrance
Deluxe Terrace

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Room service
  • Laundry

Explore the area

View in a map
17 Via Panzani, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪5 min walk‬
  • Place, Ponte Vecchio
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪13 min drive‬

Room options

View all photos for Classic Room

Classic Room

Classic Room

9.8 out of 10
Exceptional
(25 reviews)
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Smart Room

Business Room

Smart Room

  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

Premium bedding, down comforters, pillowtop beds, minibar

Deluxe Room

8.8 out of 10
Excellent
(3 reviews)
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

Junior Suite

Junior Suite

9.2 out of 10
Wonderful
(5 reviews)
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for Deluxe Suite

Deluxe Suite | Living area

Deluxe Suite

  • 40 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

Suite

Suite

  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

Deluxe Terrace

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)
  • Sleeps 2
  • 1 Queen Bed

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About the area

Florence

City center retreat .Within a 10-minute walk of this Historic Centre of Florence hotel, you'll find Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore. Ponte Vecchio and Uffizi Gallery are also within half a mile (1 km).

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Basilica of Santa Maria Novella - 3 min walk - 0.3 km
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
  • Ponte Vecchio - 6 min walk - 0.6 km
  • Piazza del Duomo - 6 min walk - 0.6 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Florence Airport, Peretola (FLR) - 25 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪giaogiao stazione firenze - ‬1 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk
  • ‪Trattoria La Madia - ‬1 min walk

About this property

Floren Hotel

5-star luxury hotel near Piazza di Santa Maria Novella
Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily, and guests can also enjoy a free nightly manager's reception. A computer station is on site and WiFi is free in public spaces.

Multilingual staff, tour/ticket assistance, and coffee/tea in a common area are also featured at the luxury Floren Hotel. Parking is available for a fee. A complete renovation of Floren Hotel was completed in June 2024.

This 5-star Florence hotel is smoke free.

  • 33 guestrooms or units
  • 7 levels
  • Built in 1200
  • Buffet breakfast (free)
  • Manager's reception (free)
  • Deli
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Computer for guest use
  • Bellhop
  • Elevator
  • No smoking on site
  • Bar or lounge
  • 1 conference room
  • Dining venue
Floren Hotel offers 33 air-conditioned accommodations with minibars and laptop-compatible safes. Pillowtop beds feature down comforters and premium bedding. A pillow menu is available. 43-inch Smart televisions come with satellite channels.

Bathrooms include showers with rainfall showerheads, bathrobes, slippers, and bidets. Guests can surf the web using the complimentary wireless Internet access (speed: 100+ Mbps (good for 1–2 people or up to 6 devices)). Additionally, rooms include espresso makers and complimentary bottled water. Change of towels and change of bedsheets can be requested. A nightly turndown service is provided and housekeeping is offered daily.

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Property amenities

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (EUR 50 per day; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator (29 inch wide door)
  • Hardwood flooring in room
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk (35 inches high)
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • 43-inch smart TV with satellite channels

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Bidet
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Valet parking fee: EUR 50 per day (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, American Express, Diners Club, and cash.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • Onsite cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Floren Hotel Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 160 out of 208 reviews
Rating 8 - Good. 34 out of 208 reviews
Rating 6 - Okay. 5 out of 208 reviews
Rating 4 - Poor. 5 out of 208 reviews
Rating 2 - Terrible. 4 out of 208 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.4/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

ROBERT

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was in a great part of the city. Very walkable to most everything. Felt very safe and the hotel was beautiful. The staff went over and above to make sure our stay was comfortable. They are the real winners!!
Stayed 3 nights in Sep 2025

10/10 Excellent

Laura

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing florence location. Beautiful hotel and great breakfast but also right by train station, duomo. Walkable to all!!!
Stayed 1 night in Sep 2025

10/10 Excellent

Meriam

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Came here for honeymoon, will definitely recommend and visit again. So clean
Stayed 4 nights in Sep 2025

10/10 Excellent

Omid

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Really enjoyed our stay! Beautiful little hotel, clean nice and felt luxurious. They also surprised us with a little gift for our anniversary.
Stayed 3 nights in Aug 2025

10/10 Excellent

Dana

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our international flight was cancelled to return home and they were very accommodating in booking us into the same room for an extra night. Their complimentary breakfast was exceptional along with the staff. The entire property was extremely clean and our room was beautiful, a great location and we walked everywhere from the hotel. I highly recommend this property.
Stayed 1 night in Aug 2025

8/10 Good

Jordana

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely and charming hotel! Helpful staff. Beds and pillows need to be better. Very uncomfortable to sleep in.
Stayed 2 nights in Aug 2025

10/10 Excellent

Dominick

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Aug 2025

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The location is good and staffs are extremely friendly
Stayed 1 night in Aug 2025

10/10 Excellent

Samer

Stayed 4 nights in Aug 2025

10/10 Excellent

Hua

Liked: Cleanliness, staff & service, property conditions & facilities
Room was very comfortable
Stayed 4 nights in Aug 2025

10/10 Excellent

Kim

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had an amazing stay at Floren. It was extremely well located and very comfortably appointed. Their breakfast was superb and the bar well stocked. The room was excellent and had all the amenities. We will return for sure.
Stayed 2 nights in Aug 2025

10/10 Excellent

Nour

Stayed 3 nights in Aug 2025

10/10 Excellent

Babak

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel. Very close to train station. Room was like brand new and modern, 5 star. Great breakfast. Made to order cappuccino. Turn down service, gift on arrival, turn down gift, free water, fully equipped room, slippers, etc. kind and friendly staff. Very well priced.
Stayed 1 night in Aug 2025

10/10 Excellent

Warren

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 6 nights in Jul 2025

10/10 Excellent

Berto

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel and staff! Location is great and close to the train station - 5 minute walk. The daily breakfast menu + buffet that is included within your day was one of the best I've ever had. The cappuccino included with breakfast was also exceptional. We also had dinner one night at the hotel restaurant Osmo Cucina and it was excellent - we did the Chef 5 course meal. The food and service, was Michelin Star worthy and the Chef Marco even came out at the end to talk to us and ensure we enjoyed the meal. Without a doubt, on our next visit to Florence, we will stay again at the Floren Hotel.
Stayed 4 nights in Jul 2025

10/10 Excellent

Camille

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Staff was professional and friendly. Rooms were comfortable and clean.
Stayed 2 nights in Jul 2025

8/10 Good

Robert, Chicago

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Good location. The suite wasn’t really a suite- just a normal room.
Stayed 3 nights in Jul 2025

10/10 Excellent

Daniel

Travelled with family, Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable and convenient to all the major sites in Florence.
Stayed 3 nights in Jul 2025

8/10 Good

Paula Sarah, Montréal

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice staff and great breakfast. Clean and nice, rooms are small but nice.
Stayed 3 nights in Jul 2025

10/10 Excellent

Irina

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Amazing and beautiful boutique hotel. Very classy and clean with wonderful amenities. Wonderful staff specially Ludovico Meloni and Claudia Corti were just amazing. Ludovico always asked if we needed anything if he can help us with anything. Great food specially the breakfast was amazing. They make their own candy to die for. Will be back very soon.
Stayed 3 nights in Jul 2025

10/10 Excellent

Matthew

Travelled with family and small children
Liked: Cleanliness, amenities, property conditions & facilities
Very clean and comfortable with great service and a wonderful restaurant. We’ll be back next time we visit Florence.
Stayed 4 nights in Jun 2025

10/10 Excellent

Prashanth

Stayed 3 nights in Jun 2025

10/10 Excellent

Demetrios

Stayed 5 nights in Jun 2025

8/10 Good

Quillan

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jun 2025

8/10 Good

Alicia

Liked: Cleanliness
Stayed 3 nights in Jun 2025