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Floren Hotel

5.0 star property
5-star luxury hotel near Piazza di Santa Maria Novella

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Photo gallery for Floren Hotel

Free daily buffet breakfast
Deluxe Terrace
Interior entrance
Front of property
Deluxe Terrace | Terrace/patio

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Free WiFi
  • Air conditioning
  • Parking available
  • Business services

Explore the area

View in a map
17 Via Panzani, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪3 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪5 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪13 min drive‬

Room options

View all photos for Classic Room

Classic Room

Classic Room

9.8 out of 10
Exceptional
(25 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Smart Room

Business Room

Smart Room

  • 17 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

Premium bedding, down comforters, pillowtop beds, minibar

Deluxe Room

9.0 out of 10
Wonderful
(4 reviews)
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

Junior Suite

Junior Suite

9.2 out of 10
Wonderful
(5 reviews)
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for Deluxe Suite

Deluxe Suite | Living area

Deluxe Suite

  • 40 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

Suite

Suite

  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

Deluxe Terrace

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

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Terrace/patio

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Historic Centre of Florence
  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Gym
4.8 out of 5, Exceptional, 1,003 reviews
The price is CA $339
CA $394 total
includes taxes & fees
Mar 31 - Apr 1
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About the area

Florence

City center retreat .At this Historic Centre of Florence hotel, you'll be well placed to visit Piazza di Santa Maria Novella and Basilica of Santa Maria Novella, both within a 5-minute walk. Cathedral of Santa Maria del Fiore and Ponte Vecchio are also within half a mile (1 km).

What's nearby

  • Via de' Tornabuoni - 1 min walk - 0.1 km
  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Basilica of Santa Maria Novella - 3 min walk - 0.3 km
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
  • Ponte Vecchio - 6 min walk - 0.6 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Florence Airport, Peretola (FLR) - 25 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪giaogiao stazione firenze - ‬1 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk
  • ‪Trattoria La Madia - ‬1 min walk

About this property

Floren Hotel

5-star luxury hotel near Piazza di Santa Maria Novella
Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily, and guests can also enjoy a free nightly manager's reception. A computer station is on site and WiFi is free in public spaces.

Multilingual staff, tour/ticket assistance, and coffee/tea in a common area are also featured at the luxury Floren Hotel. Parking is available for a fee. A complete renovation of Floren Hotel was completed in June 2024.

This 5-star Florence hotel is smoke free.

  • 33 guestrooms or units
  • 7 levels
  • Built in 1200
  • Buffet breakfast (free)
  • Manager's reception (free)
  • Deli
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Computer for guest use
  • Bellhop
  • Elevator
  • No smoking on site
  • Bar or lounge
  • 1 conference room
  • Dining venue
Floren Hotel offers 33 air-conditioned accommodations with minibars and laptop-compatible safes. Pillowtop beds feature down comforters and premium bedding. A pillow menu is available. 43-inch Smart televisions come with satellite channels.

Bathrooms include showers with rainfall showerheads, bathrobes, slippers, and bidets. Guests can surf the web using the complimentary wireless Internet access (speed: 100+ Mbps (good for 1–2 people or up to 6 devices)). Additionally, rooms include espresso makers and complimentary bottled water. Change of towels and change of bedsheets can be requested. A nightly turndown service is provided and housekeeping is offered daily.

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Property amenities

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (EUR 60 per night; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Braille/raised signage
  • Elevator (29 inch wide door)
  • Hardwood flooring in room
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk (35 inches high)
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • 43-inch smart TV with satellite channels

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Bidet
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Connecting rooms available
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Valet parking fee: EUR 60 per night (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Diners Club, and cash. For guests' safety, the property includes a fire extinguisher in each accommodation.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • Onsite cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Floren Hotel Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 168 out of 219 reviews
Rating 8 - Good. 35 out of 219 reviews
Rating 6 - Okay. 6 out of 219 reviews
Rating 4 - Poor. 6 out of 219 reviews
Rating 2 - Terrible. 4 out of 219 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.4/10

Property conditions & facilities

Reviews

10/10 Excellent

Carlos

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Excelente hotel and service
Stayed 2 nights in Sep 2025

10/10 Excellent

Brenda Miranda, Kingwood

Stayed 2 nights in Dec 2025

10/10 Excellent

Wei

Stayed 2 nights in Dec 2025

10/10 Excellent

Victoria

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The cafe part of the hotel was lovely, the gelato donut and breakfast pastries were just amazing. Ana made a delicious espresso and delivered warm smiles. Very convenient, will definitely be back. I will be back! The Floren Hotel will be part of all future travel. Love Tola
Stayed 2 nights in Nov 2025

10/10 Excellent

Paulo

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
One well think hotel room, very new with one wonderful restaurant at value for money.
Stayed 1 night in Nov 2025

10/10 Excellent

Robeidy, COCONUT CREEK

Travelled with family, Travelled with family and small children
Liked: Cleanliness, staff & service, property conditions & facilities
Ivan at the restaurant was so helpful and accommodating. It made our stay even better. The hotel was perfect.
Stayed 2 nights in Nov 2025

8/10 Good

Brian

Liked: Cleanliness, amenities, property conditions & facilities
The room was clean, we did not appreciate having to complete a survey within half an hour of getting into the room so we could use the wifi, seemed a bit extortionate and annoyed us. We were not entirely happy to have a smart phone/device owned by the hotel in our room we wondered about our privacy
Stayed 5 nights in Nov 2025

10/10 Excellent

Trevor, Naples

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Great location, friendly staffs and clean room:)
Stayed 4 nights in Oct 2025

10/10 Excellent

Emmara

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was very helpful, helped with reservations and suggestions. Our room was cleaned very time we left the property. Great location, everything was near by
Stayed 2 nights in Oct 2025

10/10 Excellent

Shabana

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel, very close to train station and all sites. The staff was great, the room was quite large for European standards, and the breakfast was absolutely amazing. So many buffet options and complimentary a la carte options. We loved our stay. We loved staying here and would do so again.
Stayed 2 nights in Oct 2025

8/10 Good

chad

Stayed 2 nights in Sep 2025

10/10 Excellent

Martina

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I was expecting a good hotel but the service, attention to detail, staff availability, breakfast, just everything blew me away! This is a true gem of a small boutique luxury hotel. The location is perfect and I think this will be my go to place every time I return to Florence! Just a fabulous new discovery that will remain my now not so hidden gem! Compliments to the management and the entire staff!!! This is what hospitality should look like!
Stayed 4 nights in Oct 2025

10/10 Excellent

Kelvie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Floren Luxury Hotel was even better than we hoped! Staff went far beyond expectations in every way to meet expectations. Rooms were cleaned and towels refreshed regularly—we’d take the whole rainfall shower home if we could! Breakfast was among the best we’ve ever had; if you like Eggs Benedict or even smoked salmon, this is your place! Fresh fruit, salads, meats, fresh breads and cakes were all available along with eggs any style. Plus you will love the staff; we did.
Stayed 4 nights in Oct 2025

10/10 Excellent

Christian

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great bar with a great bartender Carmine
Stayed 2 nights in Oct 2025

10/10 Excellent

Junko

Travelled with group
Liked: Amenities
staffs are helpful & friendly, breakfast was awesome, room was spacious and well-equipped, area was walkable to everywhere. highly recommended.
Stayed 3 nights in Oct 2025

10/10 Excellent

Megan

Stayed 3 nights in Oct 2025

8/10 Good

Paolo

Liked: Cleanliness, staff & service, property conditions & facilities
Great location very nice hotel!
Stayed 3 nights in Oct 2025

10/10 Excellent

Nicola

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 6 nights in Sep 2025

10/10 Excellent

Ali

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, property conditions & facilities
Very convenient to train station
Stayed 4 nights in Sep 2025

10/10 Excellent

LEANA Q

Stayed 3 nights in Sep 2025

10/10 Excellent

GALIT

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

8/10 Good

Scott

Liked: Staff & service
Stayed 2 nights in Sep 2025

10/10 Excellent

ROBERT

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was in a great part of the city. Very walkable to most everything. Felt very safe and the hotel was beautiful. The staff went over and above to make sure our stay was comfortable. They are the real winners!!
Stayed 3 nights in Sep 2025

10/10 Excellent

Laura

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing florence location. Beautiful hotel and great breakfast but also right by train station, duomo. Walkable to all!!!
Stayed 1 night in Sep 2025