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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property
Enjoy the indoor pool at this Barrie hotel

Choose dates to view prices

Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Dining
Indoor pool
Lobby
Exterior

Reviews

7.4 out of 10
Good

Popular amenities

  • Pool
  • Hot tub
  • Parking included
  • Free WiFi
  • Air conditioning

Explore the area

View in a map
20 Fairview Rd, Barrie, ON, L4N4P3
  • Place, Allandale Recreation Centre
    ‪13 min walk‬
  • Place, Barrie Centennial Park
    ‪5 min drive‬
  • Place, Splashon Water Park Barrie
    ‪6 min drive‬

Room options

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(38 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

7.6 out of 10
Good
(9 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(12 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)
  • Sleeps 2
  • 1 Queen Bed

About the area

Barrie

In shopping district.You'll find Allandale Recreation Centre and Barrie Centennial Park within 2 miles (3 km) of this hotel. Lackey's Bush Trail Trailhead and Splashon Water Park Barrie are also within 2 miles (3 km).

What's nearby

  • Allandale Recreation Centre - 13 min walk - 1.1 km
  • Barrie Centennial Park - 5 min drive - 4.0 km
  • Royal Victoria Hospital - 5 min drive - 10.1 km
  • Splashon Water Park Barrie - 6 min drive - 4.4 km
  • Lackey's Bush Trail Trailhead - 6 min drive - 1.9 km

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto Pearson Intl. Airport (YYZ) - 52 min drive

Restaurants

  • ‪ONroute Barrie - ‬19 min walk
  • ‪Tim Hortons - ‬19 min walk
  • ‪Circle K - ‬14 min walk
  • ‪Pie Wood Fired Pizza Joint - ‬4 min drive
  • ‪Starbucks - ‬4 min drive

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Enjoy the indoor pool at this Barrie hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection offers its guests an indoor pool, a sauna, and a fitness center. There's a snack bar/deli on site. A 24-hour business center and meeting rooms are available.

A computer station is on site and WiFi is free in public spaces. Event space at this hotel measures 9000 square feet (836 square meters) and includes a conference center. Barbecue grills, a vending machine, and multilingual staff are also featured at the business-friendly Allure Hotel & Conference Centre, Ascend Hotel Collection. Free self parking is available.

This Barrie hotel is smoke free.

  • 161 guestrooms or units
  • 5 levels
  • 2 buildings
  • Meeting rooms
  • 9000 sq ft of conference space
  • 836 sq m of conference space
  • Built in 1969
  • Deli
  • Business center (24 hours)
  • Conference center
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Wedding services available
  • Garden
  • BBQ grill(s)
  • Outdoor picnic space
  • Gift shop
  • ATM
  • Bellhop
  • Elevator
  • No smoking on site
Allure Hotel & Conference Centre, Ascend Hotel Collection offers 161 air-conditioned accommodations with coffee/tea makers and hair dryers. Pillowtop beds feature premium bedding. 42-inch flat-screen televisions come with premium cable channels and pay movies. Bathrooms include shower/tub combinations and complimentary toiletries.

This Barrie hotel provides complimentary wireless Internet access, with a speed of 50+ Mbps. Business-friendly amenities include desks and desk chairs, as well as phones; free local calls are provided (restrictions may apply). Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

Similar properties

Free daily full breakfast
Days Inn by Wyndham Barrie
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  • Hot tub
  • Breakfast included
  • Parking included
3.5 out of 5, Good, 1,192 reviews
The price is CA $85
CA $102 total
includes taxes & fees
Feb 17 - Feb 18
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Property amenities

Family friendly

  • In-room crib
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Daily on-the-go breakfast available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

Room amenities

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay movies

Bedroom

  • Blackout drapes
  • Free crib
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 19

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: CAD 25.00 per accommodation, per day
  • Only dogs and cats are allowed
  • Maximum 2 (weight limit: 55 lbs per pet)
  • Pets cannot be left unattended
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Kids stay free! Children 17 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are available for CAD 10.0 per day.
  • Free cribs (infant beds)!

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Deposit: CAD 200 per accommodation, per stay

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Carte Blanche, and Eurocard. Cash is not accepted. 
    For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit in each accommodation. Cashless payment methods are available for all transactions.

We should mention

  • Pool access available from 11:00 AM to 10:00 PM.
  • Children 17 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 337 out of 1000 reviews
Rating 8 - Good. 287 out of 1000 reviews
Rating 6 - Okay. 178 out of 1000 reviews
Rating 4 - Poor. 100 out of 1000 reviews
Rating 2 - Terrible. 98 out of 1000 reviews

7.4/10

Cleanliness

8.0/10

Staff & service

7.0/10

Amenities

6.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Emmanuel

Stayed 1 night in Oct 2025

10/10 Excellent

Edgar

Stayed 2 nights in Oct 2025

6/10 Okay

John

Liked: Cleanliness, staff & service
Disliked: Amenities
Pool always seems to be out of order which was disappointing again. Otherwise, the stay and room was nice. The bed was very comfortable.
Stayed 1 night in Oct 2025

6/10 Okay

Andrew

Pool was closed. Breakfast was cold
Stayed 1 night in Oct 2025

6/10 Okay

Marsala L

Liked: Cleanliness
We love this place and stay a few times a year, mostly for the hot tub and sauna on a cold evening. When we booked, we were sent an email saying they were open and functional, and the day after when we checked in we were told they were closed all weekend for maintenance. That should have been known the day before and told to us. We would have booked another weekend. Pretty disappointed.
Stayed 2 nights in Oct 2025

10/10 Excellent

Mario

Travelled with partner
Liked: Cleanliness
Yes
Stayed 2 nights in Oct 2025

6/10 Okay

Patricia

Stayed 1 night in Oct 2025

6/10 Okay

Tania

Travelled with family and small children
Disliked: Amenities, property conditions & facilities
The room needs a tlc make over. The curtain needed hemming, the lock on door was missing, the duvet had stains on them, the carpet had stains.
Stayed 4 nights in Oct 2025

4/10 Poor

Rebecca

Disliked: Cleanliness, property conditions & facilities
Staff were friendly , beds were nice however bathroom tub was filthy and carpets , floors need replacing . Dog friendly hotel so expect some howling from pets left alone in the room
Stayed 1 night in Oct 2025

8/10 Good

Jennifer

Business traveller, Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Everything was good….except that the pool was out of order.
Stayed 1 night in Oct 2025

10/10 Excellent

Haijin

Liked: Cleanliness
Stayed 1 night in Oct 2025

10/10 Excellent

Serhii

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

4/10 Poor

Mandeep

Travelled with family
Disliked: Cleanliness, property conditions & facilities
Not recommended. Extremely foul smell in the corridor.
Stayed 1 night in Oct 2025

4/10 Poor

Wendy

I was in my room I received a call on the hotel from from an unidentified male who asked me if I was the hooker in Room 156( which was my room) i said no he repeated i was told the hooker was in room 156. I said NO and hung up. There was no call display on the hotel phone. I contacted from desk who arranged for me to switch rooms. I did not feel safe in this room.
Stayed 2 nights in Oct 2025

6/10 Okay

Samantha

Travelled with partner
Disliked: Cleanliness, property conditions & facilities
Staff was nice, decent water pressure in shower, bed was comfortable, there’s a restaurant on site…Shower needs a good scrub; grout between tiles in particular, top lock on door was broken(no part to fold over), pools closed
Stayed 1 night in Oct 2025

8/10 Good

Suzanne

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
They do not provide a breakfast. So not good.
Stayed 2 nights in Oct 2025

2/10 Terrible

Kendal

Stayed 1 night in Oct 2025

8/10 Good

Tracy

Travelled with pets, Travelled with partner
Liked: Cleanliness
Disliked: Property conditions & facilities
The stay was nice. The room was clean and very quiet especially since we were right next to a major highway. The building itself could use some repairs and the lack of availability to snacks was a little disappointing. Our check in clerk was great however the check out clerk was rather abrupt and was down right rude to me later over a change that they forgot to put on my bill. Definitely would stay again though.
Stayed 1 night in Oct 2025

6/10 Okay

Christina

Travelled with family
Liked: Cleanliness
Strange situation where someone was still in our room when we checked in. Felt like we were kicking her out of her apartment. She had a litter box she was taking with her? We checked in well past 5pm - it was odd that she was still there. Otherwise stay has been fine
Stayed 1 night in Oct 2025

8/10 Good

Patricia

Travelled with family
Liked: Staff & service
Stayed 1 night in Sep 2025

8/10 Good

wesley

Stayed 1 night in Sep 2025

2/10 Terrible

Paul

Business traveller
Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Not as advertised!!! If I could give zero stars I would. No explanation for room service never cleaning my room. Pool was closed due to health concerns. First room smelled horrible and could not change the temperature. Asked for a earlier check out to find a new hotel and was treated poorly and was ultimately denied. Moved me to a different room which was better but the carpet had that crunch to it. One of the worse hotels I have ever stayed at.
Stayed 9 nights in Sep 2025

8/10 Good

Dwayne

Stayed 1 night in Sep 2025

8/10 Good

Robert, Barrie

Travelled with group
Liked: Staff & service
Their property is fairly nice. The air conditioning unit was a bit noisy but other than that the room was in good condition and the bed was comfortable.
Stayed 1 night in Sep 2025

10/10 Excellent

Mitchell

Stayed 1 night in Aug 2025