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Assembly Leicester Square

Property class: 3.5
3.5-star hotel near The British Museum

Choose dates to view prices

Photo gallery for Assembly Leicester Square

A hotel room with a large bed, a view of the city, a mirror, a wall-mounted light, and a pink bunny sculpture.
A restaurant with booths, round tables, and a view of a cityscape at night.
A room with a large mirror, a suitcase, and a black coat hanging on the wall.
The exterior of a building with a neon sign reading "ASSEMBLY LONDON" and a modern entrance with a glass door.
A green sofa with a round table in front of it, a wall-mounted light fixture above, and a small decorative item on the wall.

Reviews

7.8 out of 10
Good

Popular amenities

  • Free WiFi
  • Air conditioning
  • Bar
  • Housekeeping
  • 24/7 front desk

Explore the area

View in a map
27 - 31 Charing Cross Road, London, England, WC2H 0LS
  • Place, Theatreland
    ‪1 min walk‬
  • Place, Garrick Theatre
    ‪1 min walk‬
  • Place, Charing Cross Road
    ‪1 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪76 min drive‬

Room options

View all photos for Modern Room, Spread Out and Settle In

A hotel room with a bed, a sofa, and a window with curtains.

Modern Room, Spread Out and Settle In

7.6 out of 10
Good
(15 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Sofa Bed

View all photos for Cozy Comfort With a Little Extra Space

A modern hotel room with a large bed, a bedside table, a lamp, and a view of trees through the window.

Cozy Comfort With a Little Extra Space

7.8 out of 10
Good
(237 reviews)
  • 13 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Compact and Comfy Windowless Room

A modern bedroom with a wooden headboard, a large bed, a pink chair, and two framed quotes on the wall.

Compact and Comfy Windowless Room

7.4 out of 10
Good
(52 reviews)
  • 10 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

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About the area

London

Heart of London.Your stay at this London City Centre hotel places you within 2 miles (3 km) of The British Museum and Big Ben. London Eye and Buckingham Palace are also within 2 miles (3 km).

What's nearby

  • Theatreland - 1 min walk - 0.0 km
  • Garrick Theatre - 1 min walk - 0.0 km
  • Charing Cross Road - 1 min walk - 0.1 km
  • Leicester Square - 1 min walk - 0.2 km
  • National Gallery - 2 min walk - 0.2 km

Getting around

  • Leicester Square Underground Station - 2 min walk
  • Charing Cross Station - 5 min walk
  • London City Airport (LCY) - 39 min drive

Restaurants

  • ‪Lanzhou Lamian Noodle Bar - ‬3 min walk
  • ‪Angus Steakhouse - ‬1 min walk
  • ‪Jollibee - ‬2 min walk
  • ‪Burger King - ‬1 min walk
  • ‪Gordon Ramsay Street Burger - ‬1 min walk

About this property

Assembly Leicester Square

3.5-star hotel near The British Museum
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi.

This 3.5-star London hotel is smoke free.

  • 121 guestrooms or units
  • Front desk (24 hours)
  • Storage area for luggage
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Dining venue
Assembly Leicester Square offers 121 accommodations with hair dryers and complimentary toiletries. This London hotel provides complimentary wireless Internet access. Bathrooms include showers. Housekeeping is provided daily.

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Property amenities

Family friendly

  • Soundproofed rooms

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • A bar/lounge
  • A restaurant

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • Low-height counter and sink
  • Wheelchair accessibility

Room amenities

Bedroom

  • Bed sheets provided

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

More

  • Air conditioning (climate-controlled)
  • Heating (climate-controlled)
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.

Property payment types

  • Mastercard
  • Visa

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit/debit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. No onsite parking is available. This property accepts credit or debit cards, Visa, and Mastercard. Cash is not accepted. For guests' safety, the property includes a fire extinguisher in each accommodation.

Property is also known as

Assembly Hotel
Assembly London
Assembly Hotel London England

Frequently asked questions

How close is Assembly Leicester Square to the airport?

Assembly Leicester Square is 10 mi (39-min drive) away from the London City Airport (LCY) airport, the closest popular airport to the property.

How much does it cost to stay at Assembly Leicester Square?

As of Nov 11, 2026, prices found for a 1-night stay for 2 adults at Assembly Leicester Square on Nov 29, 2026 start from CA $151, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Assembly Leicester Square have an airport shuttle?

Airport shuttle services are not available at Assembly Leicester Square.

Does Assembly Leicester Square offer free breakfast?

Assembly Leicester Square does not offer free breakfast.

Is there a casino at Assembly Leicester Square?

No, there is no casino at this hotel.

What time is check-in at Assembly Leicester Square?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in.

Is there free parking at Assembly Leicester Square?

Free parking is not available at this hotel.

Does Assembly Leicester Square have a pool?

Assembly Leicester Square does not have a pool.

Does Assembly Leicester Square have a restaurant?

Yes, there is a restaurant on site.

Does Assembly Leicester Square have a spa?

There are no spa services available at this hotel.

How close is Assembly Leicester Square to downtown London?

Assembly Leicester Square is 0.2 mi away from London.

Assembly Leicester Square Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 702 out of 1888 reviews
Rating 8 - Good. 579 out of 1888 reviews
Rating 6 - Okay. 359 out of 1888 reviews
Rating 4 - Poor. 132 out of 1888 reviews
Rating 2 - Terrible. 116 out of 1888 reviews

8.4/10

Cleanliness

8.2/10

Staff & service

6.8/10

Amenities

7.8/10

Property conditions & facilities

Reviews

Verified review

6/10 Okay

Great location.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Quite basic but very comfortable and location is perfect
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very helpful staff and a wonderful location.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were helpful, location was good
Stayed 3 nights in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Great place to stay!
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and clean rooms
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location and a good size( for the middle of London) room. Roof top bar with amazing views of the Thames.
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice and grate location
Stayed 1 night in May 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very convenient location. Lovely staff. Clean and well kept.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It’s a great location. The room was small but clean.
Stayed 4 nights in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Is situated in the middle of traffic and noice, yet the room was completely quiet, and the a/c worked very well. Something I missed in the room was a chair and a little table.
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location for theatre trips and restaurants. Room was clean and the air con was great
Stayed 1 night in May 2026
Verified review

6/10 Okay

Liked: Property conditions & facilities
Disliked: Cleanliness, amenities
The positive thing is the great location! However, the beds are small (130 cm?) and the room was poorly cleaned, Nice and clean bathroom. Small breakfast buffet. Not much hotel facilities.
Stayed 2 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service
Disliked: Amenities, property conditions & facilities
The hotel was a great spot for exploring London. The staff were friendly and helpful, and the room was clean and well thought out. Small, but perfect for short stays in central London Sadly the air conditioning in our room wasn't working. We asked reception to help with this, but the issue wasn't resolved during our stay.
Stayed 2 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel near to Covent Garden and the tube for getting around. Roof top restaurant was amazing seeing all the London sites Room was modern clean and comfortable no tea/coffee facilities or tv in the room
Stayed 3 nights in Jul 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is fine the rooms has a fine size taking how central in London the hotel is placed. The restaurant and breakfast is not worth the money we ended up going somewhere else on day 2
Stayed 2 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Mexican restaurant on the top floor offers great views and friendly service. Good place to relax after travel while awaiting check-in.
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
The room was nice and close to everything
Stayed 3 nights in Feb 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Rooms were very clean and had everything you need. Staff was very helpful. Only problem we had was our outlets stopped working but they were accommodating. Roof top bar was very pretty.
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Liked: Staff & service
Room very clean and well kept Close to everything
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I appreciated the Assembly staff. They were very helpful and attentive. I do not understand the bunny theme, but beyond that, I wouldn’t hesitate to stay at the Assembly again. It was very centrally located to the theater district and to many of London’s main attractions. It was very close to the Leicester Tube Station, various bus stops, Chinatown, and a slew of restaurants. Buckingham Palace, Westminster Abbey, Westminster Pier, Big Ben, and the London Eye were within 20 minutes walking. Overall, it was a reasonably priced, great location for my four nights sightseeing London.
Stayed 4 nights in Aug 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location for theatres, bars and restaurants.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Great location. Close to most of the iconic landmarks in London . Steps away from Leicester Square Station which makes traveling to and from airport or to other cities very easy
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Great location , ideal as a base to walk to the main landmarks in London. Very close to the Leicester Square station which made traveling to Liverpool , Manchester , and Edinburgh very convenient
Stayed 1 night in Apr 2026