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Now Now NoHo

2.0 star property
Hotel near New York University in New York

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Photo gallery for Now Now NoHo

Lobby
Lobby
Reception
Bathrobes, towels
Front of property

Reviews

8.4 out of 10
Very good

Popular amenities

  • Free WiFi
  • Air conditioning
  • 24/7 front desk

Explore the area

View in a map
338 Bowery, New York, NY, 10012
  • Place, New York University
    ‪3 min walk‬
  • Place, Washington Square Park
    ‪6 min walk‬
  • Place, 5th Avenue
    ‪9 min walk‬
  • Airport, New York, NY (JFK-John F. Kennedy Intl.)
    ‪47 min drive‬

Room options

View all photos for Women + Now or Never Cabin

Women + Now or Never Cabin

Women + Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Women + Sleeper Cabin

Desk, free WiFi, bed sheets

Women + Sleeper Cabin

9.4 out of 10
Exceptional
(10 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for ADA Sleeper Cabin

Desk, free WiFi, bed sheets

ADA Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Now or Never Sleeper Cabin

Desk, free WiFi, bed sheets

Now or Never Sleeper Cabin

  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Cozy Sleeper Cabin

Desk, free WiFi, bed sheets

Cozy Sleeper Cabin

9.6 out of 10
Exceptional
(7 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

Accessible Sleeper Cabin

  • Sleeps 1

Female Sleeper Cabin

  • Sleeps 1

Now Or Never Sleeper Cabin

  • Sleeps 1

Cozy Sleeper Cabin

  • Sleeps 1

Women + Now Or Never Cabin

  • Sleeps 1

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About the area

New York

Manhattan stay.Within a 10-minute walk of this Manhattan hotel, you'll find New York University and New Museum. Also, Washington Square Park is within half a mile (1 km) and Madison Square Garden is within 3 miles (5 km).

What's nearby

  • New York University - 3 min walk - 0.3 km
  • New Museum - 6 min walk - 0.6 km
  • Washington Square Park - 6 min walk - 0.6 km
  • 5th Avenue - 9 min walk - 0.8 km
  • Lower East Side Tenement Museum - 12 min walk - 1.1 km

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 33 min drive

Restaurants

  • ‪Phebe's - ‬2 min walk
  • ‪Swift Hibernian Lounge - ‬2 min walk
  • ‪Fish Cheeks - ‬1 min walk
  • ‪Think Coffee - ‬1 min walk
  • ‪Dark Matter Coffee – ¡Adios Amigos! - ‬2 min walk

About this property

Now Now NoHo

Hotel near New York University in New York
As a guest of Now Now NoHo, you'll find express check-in and express check-out. Public spaces have free WiFi.

This New York hotel is smoke free.

  • 180 guestrooms or units
  • Front desk (24 hours)
  • Express check-in
  • Express check-out
  • No smoking on site
Now Now NoHo offers 180 air-conditioned accommodations with bathrobes and designer toiletries. Memory foam beds feature premium bedding. Guests can surf the web using the complimentary wireless Internet access.

Bathrooms include showers. Business-friendly amenities include desks and desk chairs. Housekeeping is offered on request and hair dryers can be requested.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Accessibility

  • No elevator
  • Thin carpet in room

Room amenities

Bedroom

  • Memory foam mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Designer toiletries
  • Hair dryer (on request)
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children 18 and younger are not allowed at this property. All guests older than 18 are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Breakage deposit: USD 50 per stay
  • A damage deposit of USD 100 will be collected before check-in.
  • This property's damage deposit is payable via a secure link and is due within 24 hours after booking. Advance payment of the damage deposit is required to check in.

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. No onsite parking is available. This property accepts Visa, Mastercard, American Express, and Discover. Cash is not accepted. For guests' safety, the property includes a fire extinguisher in each accommodation.

We should mention

  • Children 18 years old and younger aren't allowed at this property.

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Frequently asked questions

How close is Now Now NoHo to the airport?

Now Now NoHo is 9.7 mi (33-min drive) away from the LaGuardia Airport (LGA) airport, the closest popular airport to the property.

Does Now Now NoHo have an airport shuttle?

Airport shuttle services are not available at Now Now NoHo.

How close is Now Now NoHo to the beach?

This hotel is 17.1 mi (45-min drive) from Coney Island Beach.

Does Now Now NoHo offer free breakfast?

Now Now NoHo does not offer free breakfast.

Is there a casino at Now Now NoHo?

No, there is no casino at this hotel, but Resorts World Casino (21-min drive) is nearby.

What time is check-in at Now Now NoHo?

Check-in start time: 3:00 PM; Check-in end time: anytime.

Is there free parking at Now Now NoHo?

Free parking is not available at this hotel.

Does Now Now NoHo have a pool?

Now Now NoHo does not have a pool.

Does Now Now NoHo have a spa?

There are no spa services available at this hotel.

How close is Now Now NoHo to downtown New York?

Now Now NoHo is 1.2 mi away from New York.

Now Now NoHo Reviews

Reviews

8.4

Very good

Rating 10 - Excellent. 479 out of 851 reviews
Rating 8 - Good. 182 out of 851 reviews
Rating 6 - Okay. 100 out of 851 reviews
Rating 4 - Poor. 46 out of 851 reviews
Rating 2 - Terrible. 44 out of 851 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Rachel

Stayed 3 nights in Jan 2026

8/10 Good

Madeline

Liked: Cleanliness, amenities, property conditions & facilities
Great value for money, clean room, enough space for one. Only thing was despite the rules asking you to use headphones as the tops are open my neighbour played videos and conversations out loud. This was not the Joel’s fault but should be mentioned.
Stayed 4 nights in Jan 2026

10/10 Excellent

Jon Peter

Stayed 1 night in Jan 2026

8/10 Good

Jacqueline

Liked: Cleanliness, amenities, property conditions & facilities
Almost everything was great. It was my first stay and I will definitely return. It is the best hostel-style accomodation in the city. There are a couple of things I hope they can address. The toilets don't flush very well so there are always remnants (mostly toilet seat covers and toilet paper) left behind and it doesn't really matter how many times you flush. The other thing is that there should be more hooks in the Now or Never rooms. I know that they advertise that this is a perk of a "Premium" room. However, the Now or Never rooms are the largest and putting two or three more hooks in the room would not cost much. I understand they may not want to cover the artwork, but functionality outweighs artwork. There were two hooks, one for my towel and the other for the robe. No hook for a coat, etc. By the way, the robes are great. It actually fit me, a larger woman, and provided robes usually do not. Overall, a great place. Not perfect, but great.
Stayed 2 nights in Jan 2026

10/10 Excellent

Joshua

Liked: Cleanliness, staff & service, amenities
clean room, comfortable showers
Stayed 2 nights in Jan 2026

10/10 Excellent

Daniel, St Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
You are sharing amenities with others but it’s clean and everyone is respectful
Stayed 2 nights in Nov 2025

10/10 Excellent

Jess

Clean
Stayed 4 nights in Jan 2026

10/10 Excellent

Klaryssa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean.
Stayed 3 nights in Dec 2025

10/10 Excellent

Maine

Liked: Cleanliness, amenities, property conditions & facilities
Clean, Cute, and Comfortable
Stayed 3 nights in Jan 2026

10/10 Excellent

Debra

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed the 6th of December 2025 for a weekend. Great & safe place as a female traveler. Beds were very comfy, rooms & bathrooms were sufficient. Robes & slippers & eye mask & all the extras were a nice touch, including free tampons in restroom. Price was excellent. Within walking distance of everything. We covered 15 miles in 2 days! Lots of restaurants within walking distance & open late. Felt very safe out, but I was with my husband. I was on the 3rd floor, he was on the 4th. I booked him months ahead. I unexpectedly was able to have the weekend off & booked myself at now now as well. No regrets! I slept well, temperature was a little warm for us but a fan is helpful to travel with. I did hear doors Opening & shutting but it's expected especially if you need to use the restroom. Everyone including guests were very friendly and respectful. They had security outside the doors, its very safe. No issues except guests who do not follow the rules. Headphones not used (maybe offer ear buds for purchase at front desk while going over the rules) & talking on the phone at 2am, ridiculously rude. Im assuming it was a language barrier as maybe they dont understand the rules at check in possibly. I did message front desk & unfortunately it wasn't addressed. Wear earplugs, some people are plain rude and just refuse to follow rules, there's always one. Definitely worth staying & id stay again.
Stayed 2 nights in Dec 2025

10/10 Excellent

Giulia

Stayed 2 nights in Jan 2026

6/10 Okay

Lance

Stayed 2 nights in Jan 2026

6/10 Okay

Elizabeth

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The rooms were clean and I didn’t mind tight quarters, however the acoustics are bad and you can hear every noise and door slam. It was incredibly warm when I first got there and cooler later which was preferable. Staff is excellent.
Stayed 3 nights in Jan 2026

10/10 Excellent

Hiba

Stayed 5 nights in Jan 2026

6/10 Okay

Charlie

Stayed 2 nights in Jan 2026

10/10 Excellent

Kylee

Stayed 3 nights in Oct 2025

10/10 Excellent

Jonathan

Stayed 1 night in Dec 2025

10/10 Excellent

NADIA, New York

Liked: Cleanliness, amenities, property conditions & facilities
Was really amazing room. Clean and stylish!!
Stayed 2 nights in Jan 2026

10/10 Excellent

Erica

Stayed 1 night in Jan 2026

10/10 Excellent

Thomas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was exactly what I needed as a solo traveller. The bathrooms and showers were always kept clean. The bed was comfortable and the staff were very friendly and helpful. In an excellent location as well and easy to get to SoHo, the west village, the east village, Little Italy and China Town .
Stayed 9 nights in Dec 2025

8/10 Good

Roxanne

Stayed 2 nights in Dec 2025

8/10 Good

Lizzie

Stayed 6 nights in Dec 2025

8/10 Good

Christian

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
No elevator, and nowhere nearby to eat after 11 PM. Otherwise, it was exactly as advertised.
Stayed 1 night in Dec 2025

10/10 Excellent

Jose enrique Medina

Liked: Cleanliness, amenities, property conditions & facilities
amazing
Stayed 11 nights in Dec 2025

8/10 Good

Mariela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The cabin rooms roof is an open ceiling and the lights from the other room from the other person at night peeks through only downside! They had it on all night!!
Stayed 1 night in Jan 2026